Segmentation of Malaysian shoppers by store choice behaviour in their purchase of fresh meat and fresh produce

Norshamliza Chamhuri, Peter J. Batt

Research output: Contribution to journalArticle

11 Citations (Scopus)

Abstract

Differences in retail store choice behaviour are examined for the purchase of fresh meat and fresh fruit and vegetables in Malaysia. In purchasing fresh meat, cluster analysis identified two groups of respondents who purchased the majority of the fresh meat they consumed from either modern retail stores or the traditional market. However, with regard to the purchase of fresh fruit and vegetables, cluster analysis identified three groups of respondents (modern retail shoppers, transient shoppers and traditional market shoppers). Although the clusters were labelled using similar terms, several similarities and differences were identified in the respective clusters for each food item. The findings indicate that store choice preference was based on the food product that the consumer intended to purchase.

Original languageEnglish
Pages (from-to)516-528
Number of pages13
JournalJournal of Retailing and Consumer Services
Volume20
Issue number6
DOIs
Publication statusPublished - Nov 2013

Fingerprint

Store choice
Segmentation
Purchase
Fresh produce
Choice behavior
Meat
Fruits and vegetables
Retail stores
Cluster analysis
Food
Food products
Purchasing
Malaysia
Retail

Keywords

  • Consumer behaviour
  • Fresh fruit and vegetables
  • Fresh meat
  • Malaysia
  • Store choice

ASJC Scopus subject areas

  • Marketing

Cite this

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abstract = "Differences in retail store choice behaviour are examined for the purchase of fresh meat and fresh fruit and vegetables in Malaysia. In purchasing fresh meat, cluster analysis identified two groups of respondents who purchased the majority of the fresh meat they consumed from either modern retail stores or the traditional market. However, with regard to the purchase of fresh fruit and vegetables, cluster analysis identified three groups of respondents (modern retail shoppers, transient shoppers and traditional market shoppers). Although the clusters were labelled using similar terms, several similarities and differences were identified in the respective clusters for each food item. The findings indicate that store choice preference was based on the food product that the consumer intended to purchase.",
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AB - Differences in retail store choice behaviour are examined for the purchase of fresh meat and fresh fruit and vegetables in Malaysia. In purchasing fresh meat, cluster analysis identified two groups of respondents who purchased the majority of the fresh meat they consumed from either modern retail stores or the traditional market. However, with regard to the purchase of fresh fruit and vegetables, cluster analysis identified three groups of respondents (modern retail shoppers, transient shoppers and traditional market shoppers). Although the clusters were labelled using similar terms, several similarities and differences were identified in the respective clusters for each food item. The findings indicate that store choice preference was based on the food product that the consumer intended to purchase.

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