Role of Adolescent's personality in parent consumer socialization

Research output: Contribution to journalArticle

Abstract

This study extends the explanation of consumer socialization theory to parents using mothers as proxy. Elements of personality are incorporated (operationalized as adolescent socialization types) to isolate the pertinent adolescent socialization types that discern the highly-from lowly consumer socialized mothers. Via binary logistic regression analysis, findings from adolescents' perspective revealed that the most discerning traits that differentiate the highly consumer socialized mothers from the least consumer socialized mothers are the adolescents' levels of agreeableness and need for body resources. On the contrary, mother's were not susceptible to any of the adolescent personality traits.

Original languageEnglish
Pages (from-to)17-21
Number of pages5
JournalInternational Business Management
Volume6
Issue number1
DOIs
Publication statusPublished - 2012

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Consumer socialization
Socialization
Resources
Personality traits
Binary logistic regression
Agreeableness
Logistic regression analysis

Keywords

  • 3M model of motivation and personality
  • Consumer socialization
  • Family decision making
  • Mothers
  • Parents
  • Personality traits

ASJC Scopus subject areas

  • Business and International Management
  • Strategy and Management

Cite this

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title = "Role of Adolescent's personality in parent consumer socialization",
abstract = "This study extends the explanation of consumer socialization theory to parents using mothers as proxy. Elements of personality are incorporated (operationalized as adolescent socialization types) to isolate the pertinent adolescent socialization types that discern the highly-from lowly consumer socialized mothers. Via binary logistic regression analysis, findings from adolescents' perspective revealed that the most discerning traits that differentiate the highly consumer socialized mothers from the least consumer socialized mothers are the adolescents' levels of agreeableness and need for body resources. On the contrary, mother's were not susceptible to any of the adolescent personality traits.",
keywords = "3M model of motivation and personality, Consumer socialization, Family decision making, Mothers, Parents, Personality traits",
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AB - This study extends the explanation of consumer socialization theory to parents using mothers as proxy. Elements of personality are incorporated (operationalized as adolescent socialization types) to isolate the pertinent adolescent socialization types that discern the highly-from lowly consumer socialized mothers. Via binary logistic regression analysis, findings from adolescents' perspective revealed that the most discerning traits that differentiate the highly consumer socialized mothers from the least consumer socialized mothers are the adolescents' levels of agreeableness and need for body resources. On the contrary, mother's were not susceptible to any of the adolescent personality traits.

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