Rhetorical video argument analysis

Irwan Shahbudin, Azizah Jaafar

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

It is documented that video is one of the media used to deliver information, but little is known about rhetorical video and its relation with viewer's behaviors and practices. This study is conducted how behaviors and practices can determine viewer's understanding, based on their facial expression. 14 viewers are selected randomly and their facial expressions are recorded while they are watching the video. Preliminary test shows that 78.6% of the viewers did not know that there are four types of videos, which are; the abstract, associational, categorical and rhetorical videos. This will give the idea that viewer's understanding is important in order to determine and categorize type of video based on their reasoning and feedback.

Original languageEnglish
Title of host publication2013 8th International Conference on Information Technology in Asia - Smart Devices Trend: Technologising Future Lifestyle, Proceedings of CITA 2013
PublisherIEEE Computer Society
ISBN (Print)9781479910922
DOIs
Publication statusPublished - 2013
Event2013 8th International Conference on Information Technology in Asia, CITA 2013 - Kota Samarahan
Duration: 1 Jul 20134 Jul 2013

Other

Other2013 8th International Conference on Information Technology in Asia, CITA 2013
CityKota Samarahan
Period1/7/134/7/13

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Keywords

  • Facial Expression
  • Non-narrative Form
  • Rhetorical Video
  • Video

ASJC Scopus subject areas

  • Information Systems

Cite this

Shahbudin, I., & Jaafar, A. (2013). Rhetorical video argument analysis. In 2013 8th International Conference on Information Technology in Asia - Smart Devices Trend: Technologising Future Lifestyle, Proceedings of CITA 2013 [6637578] IEEE Computer Society. https://doi.org/10.1109/CITA.2013.6637578

Rhetorical video argument analysis. / Shahbudin, Irwan; Jaafar, Azizah.

2013 8th International Conference on Information Technology in Asia - Smart Devices Trend: Technologising Future Lifestyle, Proceedings of CITA 2013. IEEE Computer Society, 2013. 6637578.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Shahbudin, I & Jaafar, A 2013, Rhetorical video argument analysis. in 2013 8th International Conference on Information Technology in Asia - Smart Devices Trend: Technologising Future Lifestyle, Proceedings of CITA 2013., 6637578, IEEE Computer Society, 2013 8th International Conference on Information Technology in Asia, CITA 2013, Kota Samarahan, 1/7/13. https://doi.org/10.1109/CITA.2013.6637578
Shahbudin I, Jaafar A. Rhetorical video argument analysis. In 2013 8th International Conference on Information Technology in Asia - Smart Devices Trend: Technologising Future Lifestyle, Proceedings of CITA 2013. IEEE Computer Society. 2013. 6637578 https://doi.org/10.1109/CITA.2013.6637578
Shahbudin, Irwan ; Jaafar, Azizah. / Rhetorical video argument analysis. 2013 8th International Conference on Information Technology in Asia - Smart Devices Trend: Technologising Future Lifestyle, Proceedings of CITA 2013. IEEE Computer Society, 2013.
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