Strategi pengukuhan hubungan menerusi laman web syarikatsyarikat yang tersenarai dalam Bursa Malaysia

Translated title of the contribution: Relationship maintenance strategies in web sites of companies listed on Bursa Malaysia

Research output: Contribution to journalArticle

2 Citations (Scopus)

Abstract

Effective relationship maintenance strategies between organisations and its public are able to help organisations to achieve its goals. In this study, researchers examined public relation strategies used by Malaysian companies to build their relationship with stakeholders through company websites. Based on Hon & Grunig’s relationship maintenance strategies, researchers analysed whether companies listed on Bursa Malaysia are utilising these strategies, and if so, how did they go about it? Quantitative content analysis was conducted to measure these strategies on 199 companies chosen using stratified sampling technique. The study found that access is the most commonly used strategy by companies listed on Bursa Malaysia, meanwhile a significant difference was observed among listed companies in terms of openness, networking and assurance strategies.

Original languageMalay
Pages (from-to)224-239
Number of pages16
JournalJurnal Komunikasi: Malaysian Journal of Communication
Volume32
Issue number2
Publication statusPublished - 2016

Fingerprint

Malaysia
Websites
Industry
Public relations
networking
website
content analysis
Sampling
stakeholder

ASJC Scopus subject areas

  • Communication

Cite this

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abstract = "Effective relationship maintenance strategies between organisations and its public are able to help organisations to achieve its goals. In this study, researchers examined public relation strategies used by Malaysian companies to build their relationship with stakeholders through company websites. Based on Hon & Grunig’s relationship maintenance strategies, researchers analysed whether companies listed on Bursa Malaysia are utilising these strategies, and if so, how did they go about it? Quantitative content analysis was conducted to measure these strategies on 199 companies chosen using stratified sampling technique. The study found that access is the most commonly used strategy by companies listed on Bursa Malaysia, meanwhile a significant difference was observed among listed companies in terms of openness, networking and assurance strategies.",
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AU - Azlan, Arina Anis

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