Relationship between social influence and video conferencing use

The moderating and direct effect of cultural factors in Jordan

Ayman N. Alkhaldi, Zawiyah Mohammad Yusof

Research output: Contribution to journalArticle

Abstract

User's perceptions and beliefs are known for their role in technology acceptance. Studies examining the effect of cultural values along with social influence in technology acceptance are rare. They focus on various types of technologies, contexts, and types of users yielding inconsistent and contradictory findings. No studies have been undertaken to research video-conferencing usage, particularly in Jordan. This study seeks to develop a conceptual model for examining the moderating and direct effect of both individualisms versus collectivisms and power distance cultural dimensions on the relationship between social influence and video conferencing usage in Jordan. The survey method adopts questionnaires as a technique to collect quantitative data. The collected data was analysed using SPSS. The findings show that social influence has a significant direct role on increasing video-conferencing usage. Furthermore, individualisms versus collectivisms were found to increase the video-conferencing use, whilst power distance was found to decrease it. However, they do not moderate the effect of social influence on video-conferencing use. This paper has important implications on both theoretical and practical portions of video-conferencing usage in manufacturing firms in Jordan.

Original languageEnglish
Pages (from-to)281-290
Number of pages10
JournalJournal of Theoretical and Applied Information Technology
Volume52
Issue number3
Publication statusPublished - 2013

Fingerprint

Social Influence
Video conferencing
Direct Effect
Technology Acceptance
Conceptual Model
Inconsistent
Questionnaire
Manufacturing
Decrease
Relationships

Keywords

  • Hofstede's cultural dimensions
  • Jordan
  • Social influence
  • Technology acceptance model (TAM)
  • Video-conferencing

ASJC Scopus subject areas

  • Computer Science(all)
  • Theoretical Computer Science

Cite this

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