Quality-marriage deployment in determining priority needs for initiating marriage loyalty

P. L Rika Fatimah, Abdul Aziz Jemain, Khairul Anuar Mohd Ali, Saludin Mohd Nasir

Research output: Contribution to journalArticle

5 Citations (Scopus)

Abstract

Marriage life is an abstract and complex matter that even for husband and wife themselves find not as easy as they expect in achieving a long term marriage. The differences between spouses may lead to disabilities to see clearly their spouse needs. The disabilities may implicate to a bigger issue which is loyalty. In this study, the analysis have been carried out to determine priority needs in marriage for initiating loyalty. In using Quality Function (QFD) adaptations, we created "Quality-Marriage Deployment" by deploy the marriage in quality perspectives. As result, we succeed to identify 7 of 15 variables with the lowest performance value that make them as the priority needs. Based on the needs, we proposed some actions both in perspective of marriage and quality knowledge. Furthermore, the result shows Quality-Marriage Deployment matrix may generally easier for any user to read and know directly what variables need to be improved. Each solutions were presented to allow the users to act in a more efficient and effective in time and energy.

Original languageEnglish
Pages (from-to)401-416
Number of pages16
JournalQuality and Quantity
Volume43
Issue number3
DOIs
Publication statusPublished - May 2009

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loyalty
marriage
Disability
spouse
disability
Lowest
husband
wife
Term
Energy
energy
performance
Values

Keywords

  • Customer commitment
  • Customer satisfaction
  • Marital adjustment
  • Marital intimacy
  • Marital relationship
  • QFD
  • Service quality

ASJC Scopus subject areas

  • Statistics and Probability
  • Social Sciences(all)

Cite this

Quality-marriage deployment in determining priority needs for initiating marriage loyalty. / Fatimah, P. L Rika; Jemain, Abdul Aziz; Mohd Ali, Khairul Anuar; Nasir, Saludin Mohd.

In: Quality and Quantity, Vol. 43, No. 3, 05.2009, p. 401-416.

Research output: Contribution to journalArticle

Fatimah, P. L Rika ; Jemain, Abdul Aziz ; Mohd Ali, Khairul Anuar ; Nasir, Saludin Mohd. / Quality-marriage deployment in determining priority needs for initiating marriage loyalty. In: Quality and Quantity. 2009 ; Vol. 43, No. 3. pp. 401-416.
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