Provision of shariah-compliant hotel services towards muslim tourism in Malaysia

Research output: Contribution to journalArticle

Abstract

Statistics issued by the Islamic Tourism Centre (2015) shows that in Malaysia, there are more than 2.835 million hotels which provide services for tourists, both domestic and from abroad. Hence, Malaysia has the potential to highlight hospitality products which may better attract more tourists to visit Malaysia. However, provision of shariah-compliant hotel services is still inadequate to facilitate Muslim tourists. This is due to the inseparability of hotel services from gambling activity and opening of casinos. Likewise with the issue of halal food which is also called into question. Thus, the purpose of this research is to study the provision of shariah-compliant hotel services to tap the potential of increased Muslim tourism and also to determine the difference in level of services between genders. This research uses survey study method and data is collected through distribution of questionnaire. 72 respondents among hospitality staff are selected as respondents using purposive sampling method. Data is analysed using descriptive statistics and also Mann Whitney U test. Research results find that there are three aspects of providing shariah-compliant hotel services which should be emphasized, which are; the aspect of halal food preparation, the Islamic physical design of the hotel and Islamic modest dressing of hospitality staff. Research results also finds that there is no difference in level of hotel services between the genders.

Original languageEnglish
Pages (from-to)1815-1823
Number of pages9
JournalInternational Journal of Civil Engineering and Technology
Volume9
Issue number9
Publication statusPublished - 1 Sep 2018

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Hotels
Statistics
Sampling

Keywords

  • Halal
  • Hotel
  • Muslim tourism
  • Services
  • Shariah-compliant

ASJC Scopus subject areas

  • Control and Systems Engineering
  • Civil and Structural Engineering
  • Building and Construction
  • Computer Networks and Communications

Cite this

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title = "Provision of shariah-compliant hotel services towards muslim tourism in Malaysia",
abstract = "Statistics issued by the Islamic Tourism Centre (2015) shows that in Malaysia, there are more than 2.835 million hotels which provide services for tourists, both domestic and from abroad. Hence, Malaysia has the potential to highlight hospitality products which may better attract more tourists to visit Malaysia. However, provision of shariah-compliant hotel services is still inadequate to facilitate Muslim tourists. This is due to the inseparability of hotel services from gambling activity and opening of casinos. Likewise with the issue of halal food which is also called into question. Thus, the purpose of this research is to study the provision of shariah-compliant hotel services to tap the potential of increased Muslim tourism and also to determine the difference in level of services between genders. This research uses survey study method and data is collected through distribution of questionnaire. 72 respondents among hospitality staff are selected as respondents using purposive sampling method. Data is analysed using descriptive statistics and also Mann Whitney U test. Research results find that there are three aspects of providing shariah-compliant hotel services which should be emphasized, which are; the aspect of halal food preparation, the Islamic physical design of the hotel and Islamic modest dressing of hospitality staff. Research results also finds that there is no difference in level of hotel services between the genders.",
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