Kajian awalan ke atas potensi pelancongan kembaraan dalam pasaran remaja di Malaysia

Translated title of the contribution: Preliminary study on the potentiality of adventure tourism among teenagers in Malaysia

Research output: Contribution to journalArticle

3 Citations (Scopus)

Abstract

This preliminary study, involving 125 respondents drawn from institutes of higher educations in Malaysia attempts to determine the interests and involvement of young adults or teenagers in the adventure tourism activities. The gaps between the two constructs are also measured to determine the potential of the tourism sector. This study found that Malaysian young adults are interested particularly in the backpacking and cycling activities but the level of involvements in almost all activities under study are far below than the level of interest shown. The results also revealed that the largest interest-involvement gap is found for the diving activity. This study which employs questionnaire survey also examines the influence of the push-pull motivational dimensions in order to develop the most ideal promotional strategy to target the young adults market. Among the most influential push factors are "for pleasure" and "for sports" while the three most important pulling factors are those related to the natural environments attractiveness. The respondents also reported that the existing adventure tourism products and services in Malaysia are not well managed and promoted apart from the high participation costs.

Original languageUndefined/Unknown
Pages (from-to)57-74
Number of pages18
JournalJurnal Pengurusan
Volume29
Publication statusPublished - Dec 2009

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Teenagers
Adventure tourism
Malaysia
Young adults
Factors
Participation costs
Tourism product
Questionnaire survey
Pleasure
Tourism services
Pull
Attractiveness
Natural environment
Tourism sector
Education

ASJC Scopus subject areas

  • Business, Management and Accounting (miscellaneous)
  • Accounting
  • Business and International Management

Cite this

Kajian awalan ke atas potensi pelancongan kembaraan dalam pasaran remaja di Malaysia. / Abd Aziz, Norzalita; Mohd. Ariffin, Ahmad Azmi; Vien, Tan Wie.

In: Jurnal Pengurusan, Vol. 29, 12.2009, p. 57-74.

Research output: Contribution to journalArticle

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