Preliminary study of eye tracking evaluation on product label design

Mohd Hafiz Faizal Mohamad Kamil, Azizah Jaafar

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

There are various techniques to determine the usability of a design such as product label. One of them is the employment of eye movement measurement technique which takes into account a more natural setting and actual user involvement. While previous studies have explained the definition of eye movement and in the usability of a design, this preliminary research was study the eye movement characteristics through the theory of eye tracking on product label that was choose by student, before the research will be further on expert validation on product label through interview. It combining several aspects in eye movement measurements comprises fixation count, fixation duration, cumulative proportion of respondent fixation count and cumulative proportion of respondents for fixation duration on area of interest (AOI) of product label design. The findings reveal that AOI for text design has the highest cumulative proportion of respondent in fixation count and fixation duration. However, AOI for text design also indicates that there was a lack of attention in eye movement. In conclusion, the characteristics of the design elements for each AOI can be determined by the proportion results of eye movement.

Original languageEnglish
Title of host publicationLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Pages765-775
Number of pages11
Volume8237 LNCS
DOIs
Publication statusPublished - 2013
Event3rd International Visual Informatics Conference, IVIC 2013 - Selangor
Duration: 13 Nov 201315 Nov 2013

Publication series

NameLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume8237 LNCS
ISSN (Print)03029743
ISSN (Electronic)16113349

Other

Other3rd International Visual Informatics Conference, IVIC 2013
CitySelangor
Period13/11/1315/11/13

Fingerprint

Eye Tracking
Eye Movements
Eye movements
Fixation
Labels
Evaluation
Proportion
Count
Usability
Measurement Techniques
Design
Choose
Students

Keywords

  • eye tracking
  • fixation count
  • fixation duration
  • product label design

ASJC Scopus subject areas

  • Computer Science(all)
  • Theoretical Computer Science

Cite this

Kamil, M. H. F. M., & Jaafar, A. (2013). Preliminary study of eye tracking evaluation on product label design. In Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) (Vol. 8237 LNCS, pp. 765-775). (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 8237 LNCS). https://doi.org/10.1007/978-3-319-02958-0_69

Preliminary study of eye tracking evaluation on product label design. / Kamil, Mohd Hafiz Faizal Mohamad; Jaafar, Azizah.

Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics). Vol. 8237 LNCS 2013. p. 765-775 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 8237 LNCS).

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Kamil, MHFM & Jaafar, A 2013, Preliminary study of eye tracking evaluation on product label design. in Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics). vol. 8237 LNCS, Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), vol. 8237 LNCS, pp. 765-775, 3rd International Visual Informatics Conference, IVIC 2013, Selangor, 13/11/13. https://doi.org/10.1007/978-3-319-02958-0_69
Kamil MHFM, Jaafar A. Preliminary study of eye tracking evaluation on product label design. In Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics). Vol. 8237 LNCS. 2013. p. 765-775. (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)). https://doi.org/10.1007/978-3-319-02958-0_69
Kamil, Mohd Hafiz Faizal Mohamad ; Jaafar, Azizah. / Preliminary study of eye tracking evaluation on product label design. Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics). Vol. 8237 LNCS 2013. pp. 765-775 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)).
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