Policy and tourism development strategy towards tourist friendly destination in Kuala Lumpur

Research output: Contribution to journalArticle

4 Citations (Scopus)

Abstract

A tourist friendly destination is a concept that gives satisfaction to tourists through contact and the maximum utilization dimensions of space, activities, and products; without any interruptions or problems. Accordingly, this study aims to describe the tourism policy and strategies in national and state contexts, to determine the inherent direction and prospects or potential in the tourism development of Kuala Lumpur as a tourist-friendly destination. The results show that some aspects need to be emphasized and have similarities in each of policies and strategies at the national and state level. This shows that policies made at national level could be followed at state level, so that each line of tourism development planning should be as planned. However, there is currently no planning policy at a national level, only at a state level. This shows that the policy at state level will continue with added value, made from reforms in accordance with the current situation and the existing physical characteristics, not run away with the principle of a planned policy at national level. Accordingly, in Kuala Lumpur, no problems or obstacles exist to planned, managed and developed, through the concept of being a Tourist Friendly City, where it is in line with the requirements of tourism development policies and strategies of national and state levels.

Original languageEnglish
Pages (from-to)180-190
Number of pages11
JournalAsian Social Science
Volume9
Issue number2
DOIs
Publication statusPublished - 28 Jan 2013

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development strategy
tourist
Tourism
tourism policy
development planning
value added
development policy
utilization
contact
reform
planning
Policy development
Tourism development
Destination
Development strategy
Tourists

Keywords

  • National and state levels
  • Tourism development strategy
  • Tourism policy
  • Tourist friendly destination

ASJC Scopus subject areas

  • Social Sciences(all)
  • Arts and Humanities(all)
  • Economics, Econometrics and Finance(all)

Cite this

Policy and tourism development strategy towards tourist friendly destination in Kuala Lumpur. / Anuar, Ahmad Nazrin Aris; Ahmad, Habibah; Jusoh, Hamzah; Hussain, Mohd. Yusof.

In: Asian Social Science, Vol. 9, No. 2, 28.01.2013, p. 180-190.

Research output: Contribution to journalArticle

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