Perceptions and predictors of consumers' purchase intentions for store brands

Evidence from Malaysia

Mohd Fauzi Mh Busra, Kean Heng Lee

Research output: Contribution to journalArticle

Abstract

This study examines consumers' perceptions of retail store brands and identifies the predictors of purchase intentions for the store brands. To examine the proposed research model, two independent samples are drawn. The first sample consists of 120 responses collected via mall intercept at a famous hypermarket retail chain store, and the second sample consists of 120 responses also collected using the mall intercept method at a supermarket chain store in Klang Valley, Malaysia. Multiple regressions are used to test the hypotheses. There are mixed results in relation to the tested relationships. Perceived value for the money, perceived quality variance, perceived price and perceived risk have a significant impact on consumer purchase intention for the store brand in the hypermarket sample. However, analysis using the supermarket sample indicated that only perceived quality variance has a significant impact on consumer purchase intention for the store brand.

Original languageEnglish
Pages (from-to)107-138
Number of pages32
JournalAsian Journal of Business and Accounting
Volume6
Issue number2
Publication statusPublished - 1 Dec 2013

Fingerprint

Predictors
Purchase intention
Store brands
Malaysia
Perceived quality
Mall
Hypermarkets
Supermarkets
Retail stores
Multiple regression
Consumer perceptions
Perceived price
Perceived risk
Retail chain
Perceived value
Price risk

Keywords

  • Consumer perception
  • Purchase intention
  • Store brand

ASJC Scopus subject areas

  • Business and International Management
  • Accounting

Cite this

Perceptions and predictors of consumers' purchase intentions for store brands : Evidence from Malaysia. / Mh Busra, Mohd Fauzi; Lee, Kean Heng.

In: Asian Journal of Business and Accounting, Vol. 6, No. 2, 01.12.2013, p. 107-138.

Research output: Contribution to journalArticle

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