Perceptions and current practices in bakery industries from halal perspective

S. Bachok, C. T. Chik, Ma`Aruf Abd. Ghani, Mohd. Khan Ayob

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

Malaysia is being recognized as an Islamic country although there are multiracial population such as Malay, Indian, and Chinese. In Malaysia and other countries where most people are Muslims, consumers are very concerned in food related issues, halal food production and food services. From Muslim perspectives, products with halal logo are much more meaningful and crucial compared to those with International Organization for Standard (ISO) recognition for Halal food. In line with the emergent of Muslim population all over the world, the awareness for halal food are also increasing. This study was conducted to identify the intention, level of awareness and practices in implementation of halal in bakery and confectionery industry in Malaysia. It is also beneficial for Muslim and public to know the status of food taken especially bakery product in their daily lives. The objective of the study was to know the consumer awareness and trust on product. In obtaining the information of the topic of interest, quantitative approach through questionnaire survey with bakery operators had be conducted. The findings showed that Halal logo is an influencing factor in determining the consumer confident before making informed choice of their purchase. The results also suggested a few guidelines for manufacturer to improve their production in attracting Muslim consumer to purchase bakery products. In producing halal bakery product, all of the raw ingredients must be halal and must not cross contact with any equipment that has been used for non-halal food. For the industry, this study can be used as a guideline to produce halal product and food according to syariah. It also acts as reference for any future study in the related field mainly in Malaysia.

Original languageEnglish
Title of host publicationTheory and Practice in Hospitality and Tourism Research - Proceedings of the 2nd International Hospitality and Tourism Conference 2014
PublisherCRC Press/Balkema
Pages437-440
Number of pages4
ISBN (Print)9781138027060
Publication statusPublished - 2015
Event2nd International Hospitality and Tourism Conference 2014 - Penang
Duration: 2 Sep 20144 Sep 2014

Other

Other2nd International Hospitality and Tourism Conference 2014
CityPenang
Period2/9/144/9/14

Fingerprint

food
industry
Muslim
Malaysia
purchase
international organization
questionnaire survey
food production
product
contact
questionnaire

Keywords

  • Bakery. confectionery
  • Halal practices
  • Non-halal ingredient

ASJC Scopus subject areas

  • Geography, Planning and Development

Cite this

Bachok, S., Chik, C. T., Abd. Ghani, MA., & Ayob, M. K. (2015). Perceptions and current practices in bakery industries from halal perspective. In Theory and Practice in Hospitality and Tourism Research - Proceedings of the 2nd International Hospitality and Tourism Conference 2014 (pp. 437-440). CRC Press/Balkema.

Perceptions and current practices in bakery industries from halal perspective. / Bachok, S.; Chik, C. T.; Abd. Ghani, Ma`Aruf; Ayob, Mohd. Khan.

Theory and Practice in Hospitality and Tourism Research - Proceedings of the 2nd International Hospitality and Tourism Conference 2014. CRC Press/Balkema, 2015. p. 437-440.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Bachok, S, Chik, CT, Abd. Ghani, MA & Ayob, MK 2015, Perceptions and current practices in bakery industries from halal perspective. in Theory and Practice in Hospitality and Tourism Research - Proceedings of the 2nd International Hospitality and Tourism Conference 2014. CRC Press/Balkema, pp. 437-440, 2nd International Hospitality and Tourism Conference 2014, Penang, 2/9/14.
Bachok S, Chik CT, Abd. Ghani MA, Ayob MK. Perceptions and current practices in bakery industries from halal perspective. In Theory and Practice in Hospitality and Tourism Research - Proceedings of the 2nd International Hospitality and Tourism Conference 2014. CRC Press/Balkema. 2015. p. 437-440
Bachok, S. ; Chik, C. T. ; Abd. Ghani, Ma`Aruf ; Ayob, Mohd. Khan. / Perceptions and current practices in bakery industries from halal perspective. Theory and Practice in Hospitality and Tourism Research - Proceedings of the 2nd International Hospitality and Tourism Conference 2014. CRC Press/Balkema, 2015. pp. 437-440
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