Abstract

The perception of local community can affect the acceptance of any economic venture. As the name implies, community-based ecotourism has the local community as an integral bulwark. Thus, the objective of this paper is to study the perception of local community in the vicinity of Lata Jarum towards community-based ecotourism. The study area is focused on the surroundings of Lata Jarum and Lata Jarum itself. This area is rich in biodiversity with endemic flora and fauna. A field survey via a structured questionnaire was conducted on 194 village respondents living in the vicinity of Lata Jarum. This is also complemented by observation during field survey. The data were analyzed descriptively. The most significant finding is that the majority have a neutral perception due to a lack of understanding and knowledge about community-based ecotourism. The other findings indicate that both positive perception and negative perception towards community-based ecotourism have a minority perspective. However, the responses for positive perception are larger as compared to the negative perception. The positive perception is mainly due to pecuniary returns whereas those opposing want to maintain the traditional way of life. The concluding remark is that for ecotourism to succeed with effective local community participation, a dual approach i.e. a top-down and bottom-up approach needs to be adopted. Future research on the dual top-down and bottom-up approach including training and development, will help in capacity building.

Original languageEnglish
Pages (from-to)213-218
Number of pages6
JournalAdvances in Natural and Applied Sciences
Volume6
Issue number2
Publication statusPublished - Jan 2012

Fingerprint

ecotourism
Biodiversity
Economics
community service
villages
Capacity Building
questionnaires
flora
fauna
biodiversity
economics
Names
Observation
Surveys and Questionnaires

Keywords

  • Bottom-up
  • Community-based ecotourism
  • Local community
  • Perception
  • Top-down

ASJC Scopus subject areas

  • Agricultural and Biological Sciences(all)
  • Biochemistry, Genetics and Molecular Biology(all)
  • Chemical Engineering(all)
  • Engineering(all)

Cite this

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title = "Perception of local community towards community-based ecotourism",
abstract = "The perception of local community can affect the acceptance of any economic venture. As the name implies, community-based ecotourism has the local community as an integral bulwark. Thus, the objective of this paper is to study the perception of local community in the vicinity of Lata Jarum towards community-based ecotourism. The study area is focused on the surroundings of Lata Jarum and Lata Jarum itself. This area is rich in biodiversity with endemic flora and fauna. A field survey via a structured questionnaire was conducted on 194 village respondents living in the vicinity of Lata Jarum. This is also complemented by observation during field survey. The data were analyzed descriptively. The most significant finding is that the majority have a neutral perception due to a lack of understanding and knowledge about community-based ecotourism. The other findings indicate that both positive perception and negative perception towards community-based ecotourism have a minority perspective. However, the responses for positive perception are larger as compared to the negative perception. The positive perception is mainly due to pecuniary returns whereas those opposing want to maintain the traditional way of life. The concluding remark is that for ecotourism to succeed with effective local community participation, a dual approach i.e. a top-down and bottom-up approach needs to be adopted. Future research on the dual top-down and bottom-up approach including training and development, will help in capacity building.",
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AU - Chong, Sheau Tsuey

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