Perception of homestay operators towards homestay development in Malaysia

Md Shafiin Shukor, Norlida Hanim Mohd Salleh, Redzuan Othman, Siti Hajar Mohd. Idris

Research output: Contribution to journalArticle

1 Citation (Scopus)

Abstract

This study aimed to analyse the perception of operators on the impact they experienced as a result of their involvement in the development of homestay. The impacts encompass the economic, social, cultural and environmental aspects. This study employed face to face survey, and a total of 333 respondents who are Peninsular Malaysia's homestay operators participated in this study. The Structural Equation Modeling (SEM) analysis utilizing simple statistical analysis software with the aid of Statistical Package for the Social Science (SPSS) and Analysis of Moment Structure (AMOS) were employed. Study results indicated that the economic and cultural aspects are significant contributors to the impact experienced by the operators in Malaysia at (0.29, t = 2.78, p < 0.00) and (0.86, t = 6.34, p < 0.00), respectively. Generally, the overall impact has positive relationship and affects the development of homestay tourism (0.30, t = 4.45 p < 0.00). In order to further improve the demand for homestay, there is a need for a strong co-operation between the operators, government and marketing agencies in sustaining Malaysia's homestay industry development.

Original languageEnglish
Pages (from-to)3-17
Number of pages15
JournalJurnal Pengurusan
Volume42
Publication statusPublished - 1 Dec 2014

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Operator
Malaysia
Structural equation modeling
Statistical analysis
Software
Government
Tourism
Marketing
Industry
Social sciences
Economics

Keywords

  • Government
  • Homestay
  • Malaysia
  • Tourism industry

ASJC Scopus subject areas

  • Business, Management and Accounting (miscellaneous)
  • Accounting
  • Business and International Management

Cite this

Perception of homestay operators towards homestay development in Malaysia. / Shukor, Md Shafiin; Mohd Salleh, Norlida Hanim; Othman, Redzuan; Mohd. Idris, Siti Hajar.

In: Jurnal Pengurusan, Vol. 42, 01.12.2014, p. 3-17.

Research output: Contribution to journalArticle

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