Hubungan komunikasi keorganisasian dengan perancangan strategik modal insan universiti kebangsaan Malaysia

Translated title of the contribution: Organizational communication relationship and human capital strategic plan

Research output: Contribution to journalArticle

1 Citation (Scopus)

Abstract

Organizational communication is the key catalyst in designing and establishing the strategic planning of an organization’s human capital development. Fail to establish a system of strategic planning will lead to failure in creating proactive, prolific minded, competitive, creative and innovative workers. The study focused on organizational communication which expected to drive the strategic planning process towards human capital development. Thus, this study involves a total of 318 respondents from Universiti Kebangsaan Malaysia (UKM) focusing on several key elements in organizational communication such as organizational culture, values and ethics, character and attitude of the employees in helping strategic human capital planning processes of UKM. The main objective of the study was to analyze the relationship between organizational communication and strategic planning of human capital involving a survey as the main research method. The questionnaires distributed and conducted using face to face method to ensure the information gathered was accurate and transparent. Measurement of variables was based on Likert scale and was analyzed using SPSS (Statistical Package for Social Sciences). The study proved that the organizational communication impacted and gave strong influence towards the strategic planning of human capital. Holistically, this research also expected to obtain positive results pertaining to the impact of organizational communication towards strategic planning of human capital development in UKM.

Original languageMalay
Pages (from-to)1-14
Number of pages14
JournalJurnal Komunikasi: Malaysian Journal of Communication
Volume31
Issue number2
Publication statusPublished - 2015

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Strategic planning
strategic planning
human capital
communication
Communication
Malaysia
planning process
Social sciences
organizational culture
research method
social science
moral philosophy
employee
Personnel
worker
Planning
Catalysts
questionnaire
Values

ASJC Scopus subject areas

  • Communication

Cite this

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abstract = "Organizational communication is the key catalyst in designing and establishing the strategic planning of an organization’s human capital development. Fail to establish a system of strategic planning will lead to failure in creating proactive, prolific minded, competitive, creative and innovative workers. The study focused on organizational communication which expected to drive the strategic planning process towards human capital development. Thus, this study involves a total of 318 respondents from Universiti Kebangsaan Malaysia (UKM) focusing on several key elements in organizational communication such as organizational culture, values and ethics, character and attitude of the employees in helping strategic human capital planning processes of UKM. The main objective of the study was to analyze the relationship between organizational communication and strategic planning of human capital involving a survey as the main research method. The questionnaires distributed and conducted using face to face method to ensure the information gathered was accurate and transparent. Measurement of variables was based on Likert scale and was analyzed using SPSS (Statistical Package for Social Sciences). The study proved that the organizational communication impacted and gave strong influence towards the strategic planning of human capital. Holistically, this research also expected to obtain positive results pertaining to the impact of organizational communication towards strategic planning of human capital development in UKM.",
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