Online political participation

A study of youth usage of new media

Research output: Contribution to journalArticle

3 Citations (Scopus)

Abstract

The Internet is considered a huge development in human civilization. It is literally considered as a practical key or essential to human development and social advancement causing massive innovation in the world. Over the years, the advent of new media has permeated most aspects of our lives, especially that of the young generation. It is against this background that this paper aims to analyse the present use of the new media by youth to gauge their usage in relation to political participation. This study is a country wide survey covering Peninsula and East Malaysia. For sampling purposes the country is divided into six zones. A survey research using questionnaire as instrument was used to obtain data. Prior to the actual survey, a pilot study was first conducted. Some 1182 respondents age between 18 and 25 were randomly sampled from the six zones and selection of samples was based on ethnic ratio. The data was analysed descriptively and inferentially using SPSS 20.0 From the results, majority of the respondents, 89% are social media users having a social media account. A discouraging trend with regard to participation is the very low level of giving comments on general societal issues ranging from social issues, the environment to politics. The youth are more inclined to using the new media for entertainment and social networking. It is time to use the new media to engage with community leaders and politicians and comment on issues related to political issues.

Original languageEnglish
Pages (from-to)88-93
Number of pages6
JournalMediterranean Journal of Social Sciences
Volume6
Issue number4S3
DOIs
Publication statusPublished - 1 Aug 2015

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political participation
new media
social media
social advancement
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survey research
social issue
entertainment
civilization
Malaysia
networking
politician
leader
innovation
Internet
participation
politics
New media
Political participation
New Media

Keywords

  • Internet
  • New media
  • Political participation
  • Social media
  • Youth

ASJC Scopus subject areas

  • Social Sciences(all)
  • Arts and Humanities(all)
  • Economics, Econometrics and Finance(all)

Cite this

Online political participation : A study of youth usage of new media. / Salman, Ali; Saad, Suhana.

In: Mediterranean Journal of Social Sciences, Vol. 6, No. 4S3, 01.08.2015, p. 88-93.

Research output: Contribution to journalArticle

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