Online mobile content innovations and industry structure

Implications for firms' strategies

Mohd Fuaad Said, Khairul Akmaliah Adham

    Research output: Contribution to journalArticle

    10 Citations (Scopus)

    Abstract

    Research literature indicates that successful market penetration and development using new technologies require technology entrepreneurs and managers to implement strategies that take advantage and overcome problems associated with important business environmental and product-specific factors. Using a conceptual framework drawn from important constructs in the Porter's competitive forces model and innovation literature, this study examines the Malaysian mobile content innovations and industry structure with the objective of understanding the variables that influence profitability of mobile content firms. To achieve the study's objective, extensive content analysis on all 43 Malaysian online mobile content firms' websites that were in operation in August 2008 was conducted and information on their innovations and industry structure from public domain were gathered. The study findings reveal important variables and linkages within, as well as those between, online mobile content firms' innovations and their industry contexts. These provide the basis for generating strategic propositions for the development of online mobile content firms as well as the overall mobile telecommunications industry. The study also concludes that deciding on the primary target market (PTM) is a critical consideration in mobile content business. Similarly important is for the mobile content firms, to evolve into transacting business entities, which activities will benefit all players in the mobile telecommunications service industry value chain.

    Original languageEnglish
    Pages (from-to)101-119
    Number of pages19
    JournalInternational Journal of Economics and Management
    Volume4
    Issue number1
    Publication statusPublished - Jun 2010

    Fingerprint

    Innovation
    Firm strategy
    Industry structure
    Mobile content
    Mobile telecommunications
    Entrepreneurs
    Value chain
    Linkage
    Web sites
    Telecommunication services
    Telecommunications industry
    Managers
    Target markets
    Conceptual framework
    Specific factors
    Market penetration
    Profitability
    Industry
    Content analysis
    Market development

    Keywords

    • Business strategies
    • Industry structure
    • Innovations
    • Mobile content
    • Mobile telecommunications industry

    ASJC Scopus subject areas

    • Economics, Econometrics and Finance(all)
    • Business and International Management
    • Strategy and Management

    Cite this

    Online mobile content innovations and industry structure : Implications for firms' strategies. / Said, Mohd Fuaad; Adham, Khairul Akmaliah.

    In: International Journal of Economics and Management, Vol. 4, No. 1, 06.2010, p. 101-119.

    Research output: Contribution to journalArticle

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