Online marketplace service innovation

the case of Lelong.com.my

Khairul Akmaliah Adham

    Research output: Contribution to journalArticle

    3 Citations (Scopus)

    Abstract

    Successful online marketplace service innovation requires a website platform supporting secure and pleasant trading, plus strategic integration to enhance business profitability and sustainability. This case study examined how one such innovation was introduced into a new – largely unprepared – market, using unproven technology. Interviews with ‘Lelong.com.my’ founder and information from public sources revealed that this comprehensive online marketplace innovation had evolved gradually through various contextual factors’ interactions. Its sustainable success appears to have been achieved mainly by focusing on the tech-savvy market niche, building up a sense of community among satisfied customers, and through the passionate determination of the entrepreneurial team.

    Original languageEnglish
    Pages (from-to)220-254
    Number of pages35
    JournalInternational Journal of Technoentrepreneurship
    Volume1
    Issue number2
    Publication statusPublished - 2007

    Fingerprint

    Innovation
    Websites
    Sustainable development
    Profitability
    Service innovation
    Industry
    Contextual factors
    Interaction
    Strategic trading
    Market niche
    Entrepreneurial teams
    Sustainability
    Web sites
    Sense of community

    Keywords

    • Interbase Resources
    • Lelong.com.my
    • Malaysia
    • new venture development
    • online auction-infrastructure service
    • online marketplace
    • service innovation
    • technoentrepreneurship

    ASJC Scopus subject areas

    • Business and International Management
    • Strategy and Management
    • Economics and Econometrics
    • Management of Technology and Innovation

    Cite this

    Online marketplace service innovation : the case of Lelong.com.my. / Adham, Khairul Akmaliah.

    In: International Journal of Technoentrepreneurship, Vol. 1, No. 2, 2007, p. 220-254.

    Research output: Contribution to journalArticle

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