Corak komunikasi pemasaran atas talian di negara membangun: Dari perspektif Malaysia

Translated title of the contribution: Online market communicational patterns in developing countries: A Malaysian perspective

Shahid Bashir, Ridzuan Masri, Faridah Ibrahim, Vijayesvaran Arumugam

Research output: Contribution to journalArticle

1 Citation (Scopus)

Abstract

The aim of present study is to provide ideas across a variety of online buyer practices and choices that will assist communicators to be more set in market patterns of developing countries. The study signifies not just for the web-vendors in promoting online market, but also for those individuals who are hesitant to buy products online. On a sample size of 50 Malaysian e-shoppers, an open ended questionnaire was used as a primary data collection method to analyze buyer practicing ideas gathered around several variables reviewed through past studies i.e. web promotion, consumer’s decision making methodologies, extensive online clientage, and online shopping related knowledge. The outcomes evidenced powerful influence of some of these variables on online buyer’s practices.

Original languageMalay
Pages (from-to)61-70
Number of pages10
JournalJurnal Komunikasi: Malaysian Journal of Communication
Volume30
Issue number2
Publication statusPublished - 2014
Externally publishedYes

Fingerprint

Developing countries
Decision making
developing country
data collection method
communicator
market
promotion
decision making
questionnaire
methodology

Keywords

  • E-business
  • Internet
  • Market communication
  • Online marketing
  • Online shopping practices

ASJC Scopus subject areas

  • Communication

Cite this

Corak komunikasi pemasaran atas talian di negara membangun : Dari perspektif Malaysia. / Bashir, Shahid; Masri, Ridzuan; Ibrahim, Faridah; Arumugam, Vijayesvaran.

In: Jurnal Komunikasi: Malaysian Journal of Communication, Vol. 30, No. 2, 2014, p. 61-70.

Research output: Contribution to journalArticle

Bashir, Shahid ; Masri, Ridzuan ; Ibrahim, Faridah ; Arumugam, Vijayesvaran. / Corak komunikasi pemasaran atas talian di negara membangun : Dari perspektif Malaysia. In: Jurnal Komunikasi: Malaysian Journal of Communication. 2014 ; Vol. 30, No. 2. pp. 61-70.
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