Online legal marketing: How lawyers assist in commercialization of university research

Wan Mohd Hirwani Wan Hussain, Mohd Nizam Ab Rahman, Noor Inayah Yaakub, Zinatul Ashiqin Zainul, Wan Kamal Mujani

Research output: Chapter in Book/Report/Conference proceedingConference contribution

2 Citations (Scopus)

Abstract

Commercialization of university's inventions has become an important topic to Malaysian universities. Important outcomes from this commercialization are patent, spin off company and also how much profits generated from these mechanism. Most of academic writers always argue on the roles of the Technology Transfer Office (TTO), researchers and policy makers as main key players in commercialization process. However, there is still little research debating on the role of lawyers who have been involved as the agent for the university in the process of applying IP rights for researchers. Moreover, lawyers help the university to commercialize university's research more easily to the public because they are the one who involved in the commercialization process from the start. Another important element is that the nature of their profession which is closely connected to the professionalism, integrity and trust places them as the most relevant referral point to help university in the commercialization process. This paper will look at how lawyers may market the innovations of the university when they simultaneously market their legal skills online. The paper recommends that lawyers who have been appointed as legal advisors for universities may act as the online marketing agent for the university.

Original languageEnglish
Title of host publicationICEMT 2010 - 2010 International Conference on Education and Management Technology, Proceedings
Pages248-252
Number of pages5
DOIs
Publication statusPublished - 2010
Event2010 International Conference on Education and Management Technology, ICEMT 2010 - Cairo
Duration: 2 Nov 20104 Nov 2010

Other

Other2010 International Conference on Education and Management Technology, ICEMT 2010
CityCairo
Period2/11/104/11/10

Fingerprint

university research
commercialization
lawyer
marketing
university
spin-off
technology transfer
market
Commercialization
Lawyers
University research
Marketing
invention
patent
integrity
profit
profession
writer
innovation

Keywords

  • Law
  • Lawyers
  • Marketing
  • Professional
  • Technology transfer office
  • University technology transfer

ASJC Scopus subject areas

  • Information Systems and Management
  • Education

Cite this

Wan Hussain, W. M. H., Ab Rahman, M. N., Yaakub, N. I., Zainul, Z. A., & Mujani, W. K. (2010). Online legal marketing: How lawyers assist in commercialization of university research. In ICEMT 2010 - 2010 International Conference on Education and Management Technology, Proceedings (pp. 248-252). [5657663] https://doi.org/10.1109/ICEMT.2010.5657663

Online legal marketing : How lawyers assist in commercialization of university research. / Wan Hussain, Wan Mohd Hirwani; Ab Rahman, Mohd Nizam; Yaakub, Noor Inayah; Zainul, Zinatul Ashiqin; Mujani, Wan Kamal.

ICEMT 2010 - 2010 International Conference on Education and Management Technology, Proceedings. 2010. p. 248-252 5657663.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Wan Hussain, WMH, Ab Rahman, MN, Yaakub, NI, Zainul, ZA & Mujani, WK 2010, Online legal marketing: How lawyers assist in commercialization of university research. in ICEMT 2010 - 2010 International Conference on Education and Management Technology, Proceedings., 5657663, pp. 248-252, 2010 International Conference on Education and Management Technology, ICEMT 2010, Cairo, 2/11/10. https://doi.org/10.1109/ICEMT.2010.5657663
Wan Hussain WMH, Ab Rahman MN, Yaakub NI, Zainul ZA, Mujani WK. Online legal marketing: How lawyers assist in commercialization of university research. In ICEMT 2010 - 2010 International Conference on Education and Management Technology, Proceedings. 2010. p. 248-252. 5657663 https://doi.org/10.1109/ICEMT.2010.5657663
Wan Hussain, Wan Mohd Hirwani ; Ab Rahman, Mohd Nizam ; Yaakub, Noor Inayah ; Zainul, Zinatul Ashiqin ; Mujani, Wan Kamal. / Online legal marketing : How lawyers assist in commercialization of university research. ICEMT 2010 - 2010 International Conference on Education and Management Technology, Proceedings. 2010. pp. 248-252
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