Online innovation of business start-up training for marginalised communities via MOOCS

Research output: Contribution to journalArticle

Abstract

The 21st century has seen the emergence of successful business start-ups such as Facebook and Uber. Yet, according to UNESCO, marginalised communities are socially excluded due to socio-economic disparities and large income gaps. Business start-ups are among the alternatives that could enhance social-economic conditions. Previous studies have indicated that these communities are left behind in business start-ups as they lack proper education and training in strategic management of business start-ups. Previous studies have also indicated that massive open online courses (MOOCs) could be potentially used to assist them to have access to knowledge on business start-ups. Thus, this study investigates factors of successful strategic management of business start-ups for marginalised communities via MOOCs by using the interpretive structural modelling approach. Findings indicate that the most important factor of business start-up for marginalised communities are business networking and social support. The study produced a model that could be useful for future researchers in the area of strategic management of business start-ups for marginalised communities via MOOCs.

Original languageEnglish
Pages (from-to)80-88
Number of pages9
JournalInternational Journal of Innovation, Creativity and Change
Volume7
Issue number11
Publication statusPublished - 1 Jan 2019

Fingerprint

strategic management
innovation
community
facebook
UNESCO
social economics
networking
social support
Innovation
income
lack
economics
education
Strategic Management
Online Courses

Keywords

  • Business start-ups
  • Interpretive structural modelling
  • Massive open online courses
  • Strategic management
  • Underprivileged communities

ASJC Scopus subject areas

  • Education
  • Arts and Humanities (miscellaneous)

Cite this

@article{3fdae0e36c8940fe98ca1995333a5d28,
title = "Online innovation of business start-up training for marginalised communities via MOOCS",
abstract = "The 21st century has seen the emergence of successful business start-ups such as Facebook and Uber. Yet, according to UNESCO, marginalised communities are socially excluded due to socio-economic disparities and large income gaps. Business start-ups are among the alternatives that could enhance social-economic conditions. Previous studies have indicated that these communities are left behind in business start-ups as they lack proper education and training in strategic management of business start-ups. Previous studies have also indicated that massive open online courses (MOOCs) could be potentially used to assist them to have access to knowledge on business start-ups. Thus, this study investigates factors of successful strategic management of business start-ups for marginalised communities via MOOCs by using the interpretive structural modelling approach. Findings indicate that the most important factor of business start-up for marginalised communities are business networking and social support. The study produced a model that could be useful for future researchers in the area of strategic management of business start-ups for marginalised communities via MOOCs.",
keywords = "Business start-ups, Interpretive structural modelling, Massive open online courses, Strategic management, Underprivileged communities",
author = "Norazah Nordin and Helmi Norman and Hafiz Zaini and Fairus Hamdan and Yunus, {Melor Md} and Adnan, {Nor Hafizah}",
year = "2019",
month = "1",
day = "1",
language = "English",
volume = "7",
pages = "80--88",
journal = "International Journal of Innovation, Creativity and Change",
issn = "2201-1315",
publisher = "Primrose Hall Publishing Group",
number = "11",

}

TY - JOUR

T1 - Online innovation of business start-up training for marginalised communities via MOOCS

AU - Nordin, Norazah

AU - Norman, Helmi

AU - Zaini, Hafiz

AU - Hamdan, Fairus

AU - Yunus, Melor Md

AU - Adnan, Nor Hafizah

PY - 2019/1/1

Y1 - 2019/1/1

N2 - The 21st century has seen the emergence of successful business start-ups such as Facebook and Uber. Yet, according to UNESCO, marginalised communities are socially excluded due to socio-economic disparities and large income gaps. Business start-ups are among the alternatives that could enhance social-economic conditions. Previous studies have indicated that these communities are left behind in business start-ups as they lack proper education and training in strategic management of business start-ups. Previous studies have also indicated that massive open online courses (MOOCs) could be potentially used to assist them to have access to knowledge on business start-ups. Thus, this study investigates factors of successful strategic management of business start-ups for marginalised communities via MOOCs by using the interpretive structural modelling approach. Findings indicate that the most important factor of business start-up for marginalised communities are business networking and social support. The study produced a model that could be useful for future researchers in the area of strategic management of business start-ups for marginalised communities via MOOCs.

AB - The 21st century has seen the emergence of successful business start-ups such as Facebook and Uber. Yet, according to UNESCO, marginalised communities are socially excluded due to socio-economic disparities and large income gaps. Business start-ups are among the alternatives that could enhance social-economic conditions. Previous studies have indicated that these communities are left behind in business start-ups as they lack proper education and training in strategic management of business start-ups. Previous studies have also indicated that massive open online courses (MOOCs) could be potentially used to assist them to have access to knowledge on business start-ups. Thus, this study investigates factors of successful strategic management of business start-ups for marginalised communities via MOOCs by using the interpretive structural modelling approach. Findings indicate that the most important factor of business start-up for marginalised communities are business networking and social support. The study produced a model that could be useful for future researchers in the area of strategic management of business start-ups for marginalised communities via MOOCs.

KW - Business start-ups

KW - Interpretive structural modelling

KW - Massive open online courses

KW - Strategic management

KW - Underprivileged communities

UR - http://www.scopus.com/inward/record.url?scp=85077237777&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=85077237777&partnerID=8YFLogxK

M3 - Article

AN - SCOPUS:85077237777

VL - 7

SP - 80

EP - 88

JO - International Journal of Innovation, Creativity and Change

JF - International Journal of Innovation, Creativity and Change

SN - 2201-1315

IS - 11

ER -