Kepuasan komunikasi dalam talian ke arah penggunaan sistem pengurusan maklumat berasaskan internet

Satu kajian di empat Universiti Penyelidikan di Malaysia

Translated title of the contribution: Online communication satisfaction towards the use of internet-based information management systems: A study at four research Universities in Malaysia

Research output: Contribution to journalArticle

1 Citation (Scopus)

Abstract

Information and communication technology (ICT) now provides the means for more interactive and collaborative forms of participation in organizations. The growth of the Internet and Web 2.0 has led to a rapid development of online systems in organizations, where often the first domain to be designed has the priority aim of enhancing organizational communications processes within the area of staff interaction. Adapting the communication satisfaction and Technology Acceptance Model (TAM), the study examines online communication satisfaction in using an Internet-based information management systems (IBIMS). Its findings on the effect of ease of use and usefulness on communication satisfaction are based on a survey of 223 employees at four research universities in Malaysia. The results indicate that there is a positive and significant relationship between these variables in using IBIMS. The study contributes to an enhanced understanding of how organizations might better achieve strategic and effective communication by considering ease of use and communication satisfaction in their choice and implementation of online systems.

Original languageMalay
Pages (from-to)29-42
Number of pages14
JournalJurnal Komunikasi: Malaysian Journal of Communication
Volume30
Publication statusPublished - 2014

Fingerprint

information management
Information management
Malaysia
Internet
communication
Communication
Online systems
communication technology
communications
acceptance
information technology
employee
staff
participation
university
interaction
Personnel

Keywords

  • Information management systems
  • Online communication satisfaction
  • Online system
  • Research university
  • Technology acceptance

ASJC Scopus subject areas

  • Communication

Cite this

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abstract = "Information and communication technology (ICT) now provides the means for more interactive and collaborative forms of participation in organizations. The growth of the Internet and Web 2.0 has led to a rapid development of online systems in organizations, where often the first domain to be designed has the priority aim of enhancing organizational communications processes within the area of staff interaction. Adapting the communication satisfaction and Technology Acceptance Model (TAM), the study examines online communication satisfaction in using an Internet-based information management systems (IBIMS). Its findings on the effect of ease of use and usefulness on communication satisfaction are based on a survey of 223 employees at four research universities in Malaysia. The results indicate that there is a positive and significant relationship between these variables in using IBIMS. The study contributes to an enhanced understanding of how organizations might better achieve strategic and effective communication by considering ease of use and communication satisfaction in their choice and implementation of online systems.",
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