Nilai cipta-sama sistem pengurusan pembelajaran

Mohamed Nazul Ismail, Yazrina Yahya, Muriati Mukhtar

Research output: Contribution to journalArticle

Abstract

The purpose of this study is to identify the value co-creation of a Learning Management System. Data were collected through a Laddering Technique based on Means-End Chain Theory, Service Dominant Logic and Rokeach Value List (1973). Value co-creation elements are important to identify the critical feature during the design process of the Learning Management System. A number of 30 respondents were selected using purposive data sampling technique. This is a case study based on Sistem Pengurusan Pengajaran & Pembelajaran Interaktif, UKM (SPIN). Research findings listed six value co-creation elements consists of self directed, capability, intellectual, ambitious (hardworking), responsibility and helpful. The findings were shown in an implication matrix and Value Hierarchy Map (VHM). Significant of the study is to help identify co-creation value based on critical features such as Lecture Notes, Annoucement and Course Profile. These critical features are able to provide great impact on the success of a Learning Management System. The research findings could be developed into a generic model of value co-creation model.

Original languageUndefined/Unknown
Pages (from-to)21-29
Number of pages9
JournalJurnal Teknologi (Sciences and Engineering)
Volume60
DOIs
Publication statusPublished - 2013

Keywords

  • Laddering technique
  • Learning management system
  • Means-end theory
  • Servic dominant logic
  • Value co-creation

ASJC Scopus subject areas

  • Engineering(all)

Cite this

Nilai cipta-sama sistem pengurusan pembelajaran. / Ismail, Mohamed Nazul; Yahya, Yazrina; Mukhtar, Muriati.

In: Jurnal Teknologi (Sciences and Engineering), Vol. 60, 2013, p. 21-29.

Research output: Contribution to journalArticle

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