Modelling the consumer's acceptance on energy efficient products

Mediating role of attitude

Research output: Contribution to journalArticle

Abstract

The purpose of this study is to examine the acceptance of energy efficient products business in Malaysia as well as its impacts on the individual, society, environment and economy, providing a good example of setting up an effective national policies and paradigm. A total 392 usable questionnaires were analyzed by using Structural Equation Model with AMOS. By examining the model proposed, the study validated the important of consumers' attitude in mediating the linkage between consumers' perception on product advantages, subjective norm, responsibility and buying decision. However, the findings could not garner any support for mediating effect of attitude in the relationship between perceived behavior control negative and buying decision.

Original languageEnglish
Pages (from-to)5017-5022
Number of pages6
JournalSocial Sciences (Pakistan)
Volume11
Issue number20
DOIs
Publication statusPublished - 2016

Fingerprint

acceptance
energy
behavior control
structural model
Malaysia
paradigm
responsibility
economy
questionnaire
Society

Keywords

  • Acceptance
  • Attitude
  • Energy efficient
  • Household appliances
  • Malaysia

ASJC Scopus subject areas

  • Social Sciences(all)

Cite this

Modelling the consumer's acceptance on energy efficient products : Mediating role of attitude. / Siwar, Chamhuri; Zainudin, Norzalina; Er, Ah Choy; Chamhuri, Norshamliza.

In: Social Sciences (Pakistan), Vol. 11, No. 20, 2016, p. 5017-5022.

Research output: Contribution to journalArticle

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