Modelling consumers' environmental responsibility and understanding of eco-labels: A conceptual framework for empirical research in Malaysia

Research output: Research - peer-reviewArticle

Abstract

This paper aims to develop and propose an all-inclusive framework for assessing consumers' environmental responsibility and understanding of eco-labels. One of the preparatory issues regarding green marketing is to understand consumers' environmental concerns and to take action accordingly. Another operational vehicle for green marketing is the use of eco-labels. Although some studies 'criticised' these two vital issues, no study has so far been found to be comprehensive theoretically and methodologically and sound in content. Yet the government of Malaysia and other organisations are undertaking various initiatives in order to 'green' the economy. The number of eco-labels is also increasing. Apparently uncovering consumers' environmental concerns and their understanding and perception of eco-labels are called for. The proposed framework incorporates six constructs for measuring consumers' environmental responsibility and ten constructs for assessing consumers' understanding of eco-labels. This study is exploratory in nature in that it relies solely on surveying available published literature.

LanguageEnglish
Pages199-225
Number of pages27
JournalInternational Journal of Green Economics
Volume8
Issue number3-4
StatePublished - 2014

Fingerprint

Modeling
Empirical research
Conceptual framework
Malaysia
Eco-label
Environmental responsibility
Environmental concern
Green marketing
Government

Keywords

  • Conceptual framework
  • Constructs
  • Eco-label
  • Environmental responsibility
  • Exploratory
  • Factors
  • Green economy
  • Green marketing
  • Malaysian consumers
  • Perception

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)

Cite this

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title = "Modelling consumers' environmental responsibility and understanding of eco-labels: A conceptual framework for empirical research in Malaysia",
abstract = "This paper aims to develop and propose an all-inclusive framework for assessing consumers' environmental responsibility and understanding of eco-labels. One of the preparatory issues regarding green marketing is to understand consumers' environmental concerns and to take action accordingly. Another operational vehicle for green marketing is the use of eco-labels. Although some studies 'criticised' these two vital issues, no study has so far been found to be comprehensive theoretically and methodologically and sound in content. Yet the government of Malaysia and other organisations are undertaking various initiatives in order to 'green' the economy. The number of eco-labels is also increasing. Apparently uncovering consumers' environmental concerns and their understanding and perception of eco-labels are called for. The proposed framework incorporates six constructs for measuring consumers' environmental responsibility and ten constructs for assessing consumers' understanding of eco-labels. This study is exploratory in nature in that it relies solely on surveying available published literature.",
keywords = "Conceptual framework, Constructs, Eco-label, Environmental responsibility, Exploratory, Factors, Green economy, Green marketing, Malaysian consumers, Perception",
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