Abstract
This paper aims to develop and propose an all-inclusive framework for assessing consumers' environmental responsibility and understanding of eco-labels. One of the preparatory issues regarding green marketing is to understand consumers' environmental concerns and to take action accordingly. Another operational vehicle for green marketing is the use of eco-labels. Although some studies 'criticised' these two vital issues, no study has so far been found to be comprehensive theoretically and methodologically and sound in content. Yet the government of Malaysia and other organisations are undertaking various initiatives in order to 'green' the economy. The number of eco-labels is also increasing. Apparently uncovering consumers' environmental concerns and their understanding and perception of eco-labels are called for. The proposed framework incorporates six constructs for measuring consumers' environmental responsibility and ten constructs for assessing consumers' understanding of eco-labels. This study is exploratory in nature in that it relies solely on surveying available published literature.
| Language | English |
|---|---|
| Pages | 199-225 |
| Number of pages | 27 |
| Journal | International Journal of Green Economics |
| Volume | 8 |
| Issue number | 3-4 |
| State | Published - 2014 |
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Keywords
- Conceptual framework
- Constructs
- Eco-label
- Environmental responsibility
- Exploratory
- Factors
- Green economy
- Green marketing
- Malaysian consumers
- Perception
ASJC Scopus subject areas
- Economics, Econometrics and Finance(all)
Cite this
Modelling consumers' environmental responsibility and understanding of eco-labels : A conceptual framework for empirical research in Malaysia. / Taufique, Khan Md Raziuddin; Siwar, Chamhuri Bin; Talib, Basri Bin Abdul; Chamhuri, Norshamliza.
In: International Journal of Green Economics, Vol. 8, No. 3-4, 2014, p. 199-225.Research output: Contribution to journal › Article
}
TY - JOUR
T1 - Modelling consumers' environmental responsibility and understanding of eco-labels
T2 - International Journal of Green Economics
AU - Taufique,Khan Md Raziuddin
AU - Siwar,Chamhuri Bin
AU - Talib,Basri Bin Abdul
AU - Chamhuri,Norshamliza
PY - 2014
Y1 - 2014
N2 - This paper aims to develop and propose an all-inclusive framework for assessing consumers' environmental responsibility and understanding of eco-labels. One of the preparatory issues regarding green marketing is to understand consumers' environmental concerns and to take action accordingly. Another operational vehicle for green marketing is the use of eco-labels. Although some studies 'criticised' these two vital issues, no study has so far been found to be comprehensive theoretically and methodologically and sound in content. Yet the government of Malaysia and other organisations are undertaking various initiatives in order to 'green' the economy. The number of eco-labels is also increasing. Apparently uncovering consumers' environmental concerns and their understanding and perception of eco-labels are called for. The proposed framework incorporates six constructs for measuring consumers' environmental responsibility and ten constructs for assessing consumers' understanding of eco-labels. This study is exploratory in nature in that it relies solely on surveying available published literature.
AB - This paper aims to develop and propose an all-inclusive framework for assessing consumers' environmental responsibility and understanding of eco-labels. One of the preparatory issues regarding green marketing is to understand consumers' environmental concerns and to take action accordingly. Another operational vehicle for green marketing is the use of eco-labels. Although some studies 'criticised' these two vital issues, no study has so far been found to be comprehensive theoretically and methodologically and sound in content. Yet the government of Malaysia and other organisations are undertaking various initiatives in order to 'green' the economy. The number of eco-labels is also increasing. Apparently uncovering consumers' environmental concerns and their understanding and perception of eco-labels are called for. The proposed framework incorporates six constructs for measuring consumers' environmental responsibility and ten constructs for assessing consumers' understanding of eco-labels. This study is exploratory in nature in that it relies solely on surveying available published literature.
KW - Conceptual framework
KW - Constructs
KW - Eco-label
KW - Environmental responsibility
KW - Exploratory
KW - Factors
KW - Green economy
KW - Green marketing
KW - Malaysian consumers
KW - Perception
UR - http://www.scopus.com/inward/record.url?scp=84923868012&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84923868012&partnerID=8YFLogxK
M3 - Article
VL - 8
SP - 199
EP - 225
JO - International Journal of Green Economics
JF - International Journal of Green Economics
SN - 1744-9928
IS - 3-4
ER -