Meme sebagai seloka persendaan dan parodi

Impak dimensi sosiobudaya

Translated title of the contribution: Meme as pun and parody: Impact on sociocultural dimension

Research output: Contribution to journalArticle

1 Citation (Scopus)

Abstract

Sharing information through Internet sites is not new in today’s society. This phenomenon is further augmented by the presence of current media communications and technology to facilitate community in communicating and obtaining information. The diversity in approaches and methods in information delivery has given many options to netizens to choose the type and content of information needed. Of late, the phenomenon of producing and sharing information in the form of 'Meme' has become increasingly popular and trending among users on the Internet including, the overwhelming social sites and blogs. It is evident that meme is able to provide information on controversial issues both locally and globally. A simple matter of presenting pun elements makes the content of meme to differ from that of others. Some of them are deliberately created with an intent of mocking or mimicking trending issues that occur in the form of pictures or parody videos. This is able to create an impact or impression on individuals receiving meme. Therefore, this study was conducted to identify the impact of meme on socio-culture and politics in Malaysia using Critical Discourse Analysis approach. Findings showed that in addition to applying the elements of pun, a meme is also seen to be an effective means to convey feelings of dissatisfaction.

Original languageMalay
Pages (from-to)75-96
Number of pages22
JournalJurnal Komunikasi: Malaysian Journal of Communication
Volume34
Issue number1
DOIs
Publication statusPublished - 1 Jan 2018

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satire
Internet
Blogs
Communication
weblog
discourse analysis
Malaysia
communications
video
politics
community

ASJC Scopus subject areas

  • Communication

Cite this

Meme sebagai seloka persendaan dan parodi : Impak dimensi sosiobudaya. / Anuar, Faizul Nizar; Ahmad, Fauziah; Mohamed Salleh, Sabariah.

In: Jurnal Komunikasi: Malaysian Journal of Communication, Vol. 34, No. 1, 01.01.2018, p. 75-96.

Research output: Contribution to journalArticle

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