Abstract
Sharing information through Internet sites is not new in today’s society. This phenomenon is further augmented by the presence of current media communications and technology to facilitate community in communicating and obtaining information. The diversity in approaches and methods in information delivery has given many options to netizens to choose the type and content of information needed. Of late, the phenomenon of producing and sharing information in the form of 'Meme' has become increasingly popular and trending among users on the Internet including, the overwhelming social sites and blogs. It is evident that meme is able to provide information on controversial issues both locally and globally. A simple matter of presenting pun elements makes the content of meme to differ from that of others. Some of them are deliberately created with an intent of mocking or mimicking trending issues that occur in the form of pictures or parody videos. This is able to create an impact or impression on individuals receiving meme. Therefore, this study was conducted to identify the impact of meme on socio-culture and politics in Malaysia using Critical Discourse Analysis approach. Findings showed that in addition to applying the elements of pun, a meme is also seen to be an effective means to convey feelings of dissatisfaction.
| Original language | Malay |
|---|---|
| Pages (from-to) | 75-96 |
| Number of pages | 22 |
| Journal | Jurnal Komunikasi: Malaysian Journal of Communication |
| Volume | 34 |
| Issue number | 1 |
| DOIs | |
| Publication status | Published - 1 Jan 2018 |
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ASJC Scopus subject areas
- Communication
Cite this
Meme sebagai seloka persendaan dan parodi : Impak dimensi sosiobudaya. / Anuar, Faizul Nizar; Ahmad, Fauziah; Mohamed Salleh, Sabariah.
In: Jurnal Komunikasi: Malaysian Journal of Communication, Vol. 34, No. 1, 01.01.2018, p. 75-96.Research output: Contribution to journal › Article
}
TY - JOUR
T1 - Meme sebagai seloka persendaan dan parodi
T2 - Impak dimensi sosiobudaya
AU - Anuar, Faizul Nizar
AU - Ahmad, Fauziah
AU - Mohamed Salleh, Sabariah
PY - 2018/1/1
Y1 - 2018/1/1
N2 - Sharing information through Internet sites is not new in today’s society. This phenomenon is further augmented by the presence of current media communications and technology to facilitate community in communicating and obtaining information. The diversity in approaches and methods in information delivery has given many options to netizens to choose the type and content of information needed. Of late, the phenomenon of producing and sharing information in the form of 'Meme' has become increasingly popular and trending among users on the Internet including, the overwhelming social sites and blogs. It is evident that meme is able to provide information on controversial issues both locally and globally. A simple matter of presenting pun elements makes the content of meme to differ from that of others. Some of them are deliberately created with an intent of mocking or mimicking trending issues that occur in the form of pictures or parody videos. This is able to create an impact or impression on individuals receiving meme. Therefore, this study was conducted to identify the impact of meme on socio-culture and politics in Malaysia using Critical Discourse Analysis approach. Findings showed that in addition to applying the elements of pun, a meme is also seen to be an effective means to convey feelings of dissatisfaction.
AB - Sharing information through Internet sites is not new in today’s society. This phenomenon is further augmented by the presence of current media communications and technology to facilitate community in communicating and obtaining information. The diversity in approaches and methods in information delivery has given many options to netizens to choose the type and content of information needed. Of late, the phenomenon of producing and sharing information in the form of 'Meme' has become increasingly popular and trending among users on the Internet including, the overwhelming social sites and blogs. It is evident that meme is able to provide information on controversial issues both locally and globally. A simple matter of presenting pun elements makes the content of meme to differ from that of others. Some of them are deliberately created with an intent of mocking or mimicking trending issues that occur in the form of pictures or parody videos. This is able to create an impact or impression on individuals receiving meme. Therefore, this study was conducted to identify the impact of meme on socio-culture and politics in Malaysia using Critical Discourse Analysis approach. Findings showed that in addition to applying the elements of pun, a meme is also seen to be an effective means to convey feelings of dissatisfaction.
KW - Critical discourse analysis
KW - Facebook
KW - Media
KW - Meme
KW - Public discourse
UR - http://www.scopus.com/inward/record.url?scp=85045015136&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85045015136&partnerID=8YFLogxK
U2 - 10.17576/JKMJC-2018-3401-05
DO - 10.17576/JKMJC-2018-3401-05
M3 - Article
VL - 34
SP - 75
EP - 96
JO - Jurnal Komunikasi: Malaysian Journal of Communication
JF - Jurnal Komunikasi: Malaysian Journal of Communication
SN - 2289-151X
IS - 1
ER -