Media penetration and cultural identity among young adults in Malaysia

Samsudin A. Rahim, Latiffah Pawanteh

    Research output: Contribution to journalArticle

    2 Citations (Scopus)

    Abstract

    The prevailing trends of technological developments and globalisation of the economy appear to be ushering a more interdependent future. The tide of transformations whether it is economic, social or cultural transcending nations' borders are inevitable consequences of globalisation. Thus, this study hypothesizes that a society experiencing high media penetration is vulnerable to the inappropriate and contradictory values that are conveyed through the cultural commodity, implicating media penetration in one way or another of influencing the constructions of cultural identity. The primary assumption of the study that media penetration has a relationship with the creation of cultural identity among young adults has some empirical evidence in the form of correlational relationships. Several media orientation items indicate positive relationships on strengthening traditional values on sexuality, reinforcing respect for parental authority and enhancing commitment to one's family. On the other hand, there are indictors of media orientation that contribute negatively in terms of forging new liberal attitudes towards sexuality, questioning parental authority and less commitment towards the family.

    Original languageEnglish
    Pages (from-to)225-233
    Number of pages9
    JournalEuropean Journal of Social Sciences
    Volume11
    Issue number2
    Publication statusPublished - Nov 2009

    Fingerprint

    cultural identity
    Malaysia
    young adult
    child custody
    sexuality
    globalization
    commitment
    technical development
    commodity
    Values
    respect
    economy
    trend
    evidence
    economics

    Keywords

    • Cultural identity
    • Malaysian media
    • Media orientation
    • Media penetration
    • Young adults

    ASJC Scopus subject areas

    • Social Sciences(all)

    Cite this

    Media penetration and cultural identity among young adults in Malaysia. / Rahim, Samsudin A.; Pawanteh, Latiffah.

    In: European Journal of Social Sciences, Vol. 11, No. 2, 11.2009, p. 225-233.

    Research output: Contribution to journalArticle

    Rahim, Samsudin A. ; Pawanteh, Latiffah. / Media penetration and cultural identity among young adults in Malaysia. In: European Journal of Social Sciences. 2009 ; Vol. 11, No. 2. pp. 225-233.
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