Media framing of a political personality

A case study of a Malaysian politician

Research output: Contribution to journalArticle

12 Citations (Scopus)

Abstract

The objective of this paper is to show how newspapers mould the image, personality and reputation of politicians through the pages of the newspapers by playing up or playing down their news and pictures. Using the framing theory, this paper looks at how 11 national and provincial newspapers frame news of Datuk Yong Teck Lee1, a politician from Sabah, a state within the Malaysian Federation. News samples were collected from 18 June 2008 (the day after the announcement made by Datuk Yong Teck Lee to quit the Coalition to the day after Coalition announced that they will focus on a Parliamentary by-election of Pematang Pauh on 7 August 2008. A total of 241 news and articles in Malay, English, and Mandarin were analyzed. In general, the study found mainstream and provincial newspapers differed in their reporting. Some newspapers tended to portray Datuk Yong Teck Lee negatively, while others pictured him as the hero of Sabah. There are also 'neutral' or objective reports. As the perception of people can be developed through their exposure of newspaper coverage, framing of news can help to show how newspapers play up or down such news and at the same time develop or destroy the reputation of political personalities.

Original languageEnglish
Pages (from-to)408-424
Number of pages17
JournalEuropean Journal of Social Sciences
Volume9
Issue number3
Publication statusPublished - Sep 2009

Fingerprint

politician
newspaper
personality
news
reputation
coalition
federation
coverage
election

Keywords

  • Framing of news
  • Newspaper coverage
  • Political personality
  • Political reputation

ASJC Scopus subject areas

  • Social Sciences(all)

Cite this

Media framing of a political personality : A case study of a Malaysian politician. / Tiung, Lee Kuok; Hasim, Md. Sapar @ Mohd. Safar.

In: European Journal of Social Sciences, Vol. 9, No. 3, 09.2009, p. 408-424.

Research output: Contribution to journalArticle

@article{53f117c705ae44169425530f829efbf5,
title = "Media framing of a political personality: A case study of a Malaysian politician",
abstract = "The objective of this paper is to show how newspapers mould the image, personality and reputation of politicians through the pages of the newspapers by playing up or playing down their news and pictures. Using the framing theory, this paper looks at how 11 national and provincial newspapers frame news of Datuk Yong Teck Lee1, a politician from Sabah, a state within the Malaysian Federation. News samples were collected from 18 June 2008 (the day after the announcement made by Datuk Yong Teck Lee to quit the Coalition to the day after Coalition announced that they will focus on a Parliamentary by-election of Pematang Pauh on 7 August 2008. A total of 241 news and articles in Malay, English, and Mandarin were analyzed. In general, the study found mainstream and provincial newspapers differed in their reporting. Some newspapers tended to portray Datuk Yong Teck Lee negatively, while others pictured him as the hero of Sabah. There are also 'neutral' or objective reports. As the perception of people can be developed through their exposure of newspaper coverage, framing of news can help to show how newspapers play up or down such news and at the same time develop or destroy the reputation of political personalities.",
keywords = "Framing of news, Newspaper coverage, Political personality, Political reputation",
author = "Tiung, {Lee Kuok} and Hasim, {Md. Sapar @ Mohd. Safar}",
year = "2009",
month = "9",
language = "English",
volume = "9",
pages = "408--424",
journal = "European Journal of Social Sciences",
issn = "1450-2267",
publisher = "EuroJournals, Inc.",
number = "3",

}

TY - JOUR

T1 - Media framing of a political personality

T2 - A case study of a Malaysian politician

AU - Tiung, Lee Kuok

AU - Hasim, Md. Sapar @ Mohd. Safar

PY - 2009/9

Y1 - 2009/9

N2 - The objective of this paper is to show how newspapers mould the image, personality and reputation of politicians through the pages of the newspapers by playing up or playing down their news and pictures. Using the framing theory, this paper looks at how 11 national and provincial newspapers frame news of Datuk Yong Teck Lee1, a politician from Sabah, a state within the Malaysian Federation. News samples were collected from 18 June 2008 (the day after the announcement made by Datuk Yong Teck Lee to quit the Coalition to the day after Coalition announced that they will focus on a Parliamentary by-election of Pematang Pauh on 7 August 2008. A total of 241 news and articles in Malay, English, and Mandarin were analyzed. In general, the study found mainstream and provincial newspapers differed in their reporting. Some newspapers tended to portray Datuk Yong Teck Lee negatively, while others pictured him as the hero of Sabah. There are also 'neutral' or objective reports. As the perception of people can be developed through their exposure of newspaper coverage, framing of news can help to show how newspapers play up or down such news and at the same time develop or destroy the reputation of political personalities.

AB - The objective of this paper is to show how newspapers mould the image, personality and reputation of politicians through the pages of the newspapers by playing up or playing down their news and pictures. Using the framing theory, this paper looks at how 11 national and provincial newspapers frame news of Datuk Yong Teck Lee1, a politician from Sabah, a state within the Malaysian Federation. News samples were collected from 18 June 2008 (the day after the announcement made by Datuk Yong Teck Lee to quit the Coalition to the day after Coalition announced that they will focus on a Parliamentary by-election of Pematang Pauh on 7 August 2008. A total of 241 news and articles in Malay, English, and Mandarin were analyzed. In general, the study found mainstream and provincial newspapers differed in their reporting. Some newspapers tended to portray Datuk Yong Teck Lee negatively, while others pictured him as the hero of Sabah. There are also 'neutral' or objective reports. As the perception of people can be developed through their exposure of newspaper coverage, framing of news can help to show how newspapers play up or down such news and at the same time develop or destroy the reputation of political personalities.

KW - Framing of news

KW - Newspaper coverage

KW - Political personality

KW - Political reputation

UR - http://www.scopus.com/inward/record.url?scp=70349621591&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=70349621591&partnerID=8YFLogxK

M3 - Article

VL - 9

SP - 408

EP - 424

JO - European Journal of Social Sciences

JF - European Journal of Social Sciences

SN - 1450-2267

IS - 3

ER -