Media and prosocial values in religious society based on social cognitive theory

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

Religious society development accepts prosocial behaviour in interpreting good values. Prosocial values become positive behaviour performed voluntarily with the intention to benefit others. It can be associated with the positive behaviours that are commonly practised in the socio-surrounding of a cultured community. For example the action of helping, loving and empathy development with each other. All religions sanction this prosocial behaviour in the society for those who adopt religious life. Prosocial values are mainly associated with Social Cognitive Theory and media exposure which links media roles in creating social learning impact on audience via observational learning process. The formation of the pro-social behaviour also has a connection with one’s self-efficacy and symbolic modelling. The individual’s mastery of their self-efficacy and symbolic modelling can contribute to the differences towards how they are behaving themselves. Furthermore, individuals play important role in controlling their actions through self-efficacy control. Self-efficacy is related closely with excellence in achieving good achievements which are assessed as cognitive determination.

Original languageEnglish
Title of host publicationProsocial Behavior
Subtitle of host publicationPerspectives, Influences and Current Research
PublisherNova Science Publishers, Inc.
Pages73-101
Number of pages29
ISBN (Electronic)9781536102666
ISBN (Print)9781536102499
Publication statusPublished - 1 Jan 2016

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Self Efficacy
Social Behavior
Religion
Learning
Social Theory

Keywords

  • Community
  • Media
  • Prosocial
  • Religious
  • Social cognitive theory
  • Values

ASJC Scopus subject areas

  • Psychology(all)

Cite this

Mohamad Rasit, R. (2016). Media and prosocial values in religious society based on social cognitive theory. In Prosocial Behavior: Perspectives, Influences and Current Research (pp. 73-101). Nova Science Publishers, Inc..

Media and prosocial values in religious society based on social cognitive theory. / Mohamad Rasit, Rosmawati.

Prosocial Behavior: Perspectives, Influences and Current Research. Nova Science Publishers, Inc., 2016. p. 73-101.

Research output: Chapter in Book/Report/Conference proceedingChapter

Mohamad Rasit, R 2016, Media and prosocial values in religious society based on social cognitive theory. in Prosocial Behavior: Perspectives, Influences and Current Research. Nova Science Publishers, Inc., pp. 73-101.
Mohamad Rasit R. Media and prosocial values in religious society based on social cognitive theory. In Prosocial Behavior: Perspectives, Influences and Current Research. Nova Science Publishers, Inc. 2016. p. 73-101
Mohamad Rasit, Rosmawati. / Media and prosocial values in religious society based on social cognitive theory. Prosocial Behavior: Perspectives, Influences and Current Research. Nova Science Publishers, Inc., 2016. pp. 73-101
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