Measuring user engagement levels in social networking application

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

This paper describes our work in performing an disriminant analysis (DA) to determine the relationship between engagement levels and Facebook activities. From our previous work, we found that there are four attributes of engagement while interacting with social network application namely; Focus Attention, Novelty Endurabilty, Perceived Usability and Aesthetics. In this paper we adapted the scale from other previous work to link up with engagement levels by using discriminant analysis. A number of 103 Facebook users responded to the administered questionnaires in two weeks duration. From the experiment, we found that Social Connection is the most engaging activity, followed by Photographs, Status Updates, Social Investigation, Social Network Surfing, and Contents. We also provided discriminant function to test the engagement level of Facebook activities for future work.

Original languageEnglish
Title of host publicationProceedings of the 2011 International Conference on Electrical Engineering and Informatics, ICEEI 2011
DOIs
Publication statusPublished - 2011
Event2011 International Conference on Electrical Engineering and Informatics, ICEEI 2011 - Bandung
Duration: 17 Jul 201119 Jul 2011

Other

Other2011 International Conference on Electrical Engineering and Informatics, ICEEI 2011
CityBandung
Period17/7/1119/7/11

Fingerprint

Discriminant analysis
Experiments

Keywords

  • discriminant analysis
  • social networking application
  • user engagement

ASJC Scopus subject areas

  • Information Systems
  • Electrical and Electronic Engineering

Cite this

Banhawi, F., Mohamad Ali, N., & Mohamad Judi, H. (2011). Measuring user engagement levels in social networking application. In Proceedings of the 2011 International Conference on Electrical Engineering and Informatics, ICEEI 2011 [6021638] https://doi.org/10.1109/ICEEI.2011.6021638

Measuring user engagement levels in social networking application. / Banhawi, Firdaus; Mohamad Ali, Nazlena; Mohamad Judi, Hairulliza.

Proceedings of the 2011 International Conference on Electrical Engineering and Informatics, ICEEI 2011. 2011. 6021638.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Banhawi, F, Mohamad Ali, N & Mohamad Judi, H 2011, Measuring user engagement levels in social networking application. in Proceedings of the 2011 International Conference on Electrical Engineering and Informatics, ICEEI 2011., 6021638, 2011 International Conference on Electrical Engineering and Informatics, ICEEI 2011, Bandung, 17/7/11. https://doi.org/10.1109/ICEEI.2011.6021638
Banhawi F, Mohamad Ali N, Mohamad Judi H. Measuring user engagement levels in social networking application. In Proceedings of the 2011 International Conference on Electrical Engineering and Informatics, ICEEI 2011. 2011. 6021638 https://doi.org/10.1109/ICEEI.2011.6021638
Banhawi, Firdaus ; Mohamad Ali, Nazlena ; Mohamad Judi, Hairulliza. / Measuring user engagement levels in social networking application. Proceedings of the 2011 International Conference on Electrical Engineering and Informatics, ICEEI 2011. 2011.
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