Measuring user engagement attributes in social networking application

Firdaus Banhawi, Nazlena Mohamad Ali

Research output: Chapter in Book/Report/Conference proceedingConference contribution

11 Citations (Scopus)

Abstract

This paper describes our work in performing an exploratory factor analysis (EFA) to measure the engagement attributes in social network application (i.e. Facebook). We adapted the measuring user engagement scales from the previous work that have been done in an online shopping environment. By using factor analysis, we found that there are four attributes of engagement while interacting with social network application namely; Focus Attention, Novelty Endurabilty, Perceived Usability and Aesthetics. A number of 103 Facebook users responded to the administered questionnaires in two weeks duration. The findings show that respondents preferred using non-mobile devices as compared to both mobile and non-mobile devices in accessing and interacting with social network application.

Original languageEnglish
Title of host publication2011 International Conference on Semantic Technology and Information Retrieval, STAIR 2011
Pages297-301
Number of pages5
DOIs
Publication statusPublished - 2011
Event2011 International Conference on Semantic Technology and Information Retrieval, STAIR 2011 - Putrajaya
Duration: 28 Jun 201129 Jun 2011

Other

Other2011 International Conference on Semantic Technology and Information Retrieval, STAIR 2011
CityPutrajaya
Period28/6/1129/6/11

Fingerprint

Factor analysis

Keywords

  • social networking application
  • user engagement

ASJC Scopus subject areas

  • Computational Theory and Mathematics
  • Information Systems

Cite this

Banhawi, F., & Mohamad Ali, N. (2011). Measuring user engagement attributes in social networking application. In 2011 International Conference on Semantic Technology and Information Retrieval, STAIR 2011 (pp. 297-301). [5995805] https://doi.org/10.1109/STAIR.2011.5995805

Measuring user engagement attributes in social networking application. / Banhawi, Firdaus; Mohamad Ali, Nazlena.

2011 International Conference on Semantic Technology and Information Retrieval, STAIR 2011. 2011. p. 297-301 5995805.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Banhawi, F & Mohamad Ali, N 2011, Measuring user engagement attributes in social networking application. in 2011 International Conference on Semantic Technology and Information Retrieval, STAIR 2011., 5995805, pp. 297-301, 2011 International Conference on Semantic Technology and Information Retrieval, STAIR 2011, Putrajaya, 28/6/11. https://doi.org/10.1109/STAIR.2011.5995805
Banhawi F, Mohamad Ali N. Measuring user engagement attributes in social networking application. In 2011 International Conference on Semantic Technology and Information Retrieval, STAIR 2011. 2011. p. 297-301. 5995805 https://doi.org/10.1109/STAIR.2011.5995805
Banhawi, Firdaus ; Mohamad Ali, Nazlena. / Measuring user engagement attributes in social networking application. 2011 International Conference on Semantic Technology and Information Retrieval, STAIR 2011. 2011. pp. 297-301
@inproceedings{5c1f48c01b7d4562953ef072f5e9fb49,
title = "Measuring user engagement attributes in social networking application",
abstract = "This paper describes our work in performing an exploratory factor analysis (EFA) to measure the engagement attributes in social network application (i.e. Facebook). We adapted the measuring user engagement scales from the previous work that have been done in an online shopping environment. By using factor analysis, we found that there are four attributes of engagement while interacting with social network application namely; Focus Attention, Novelty Endurabilty, Perceived Usability and Aesthetics. A number of 103 Facebook users responded to the administered questionnaires in two weeks duration. The findings show that respondents preferred using non-mobile devices as compared to both mobile and non-mobile devices in accessing and interacting with social network application.",
keywords = "social networking application, user engagement",
author = "Firdaus Banhawi and {Mohamad Ali}, Nazlena",
year = "2011",
doi = "10.1109/STAIR.2011.5995805",
language = "English",
isbn = "9781612843537",
pages = "297--301",
booktitle = "2011 International Conference on Semantic Technology and Information Retrieval, STAIR 2011",

}

TY - GEN

T1 - Measuring user engagement attributes in social networking application

AU - Banhawi, Firdaus

AU - Mohamad Ali, Nazlena

PY - 2011

Y1 - 2011

N2 - This paper describes our work in performing an exploratory factor analysis (EFA) to measure the engagement attributes in social network application (i.e. Facebook). We adapted the measuring user engagement scales from the previous work that have been done in an online shopping environment. By using factor analysis, we found that there are four attributes of engagement while interacting with social network application namely; Focus Attention, Novelty Endurabilty, Perceived Usability and Aesthetics. A number of 103 Facebook users responded to the administered questionnaires in two weeks duration. The findings show that respondents preferred using non-mobile devices as compared to both mobile and non-mobile devices in accessing and interacting with social network application.

AB - This paper describes our work in performing an exploratory factor analysis (EFA) to measure the engagement attributes in social network application (i.e. Facebook). We adapted the measuring user engagement scales from the previous work that have been done in an online shopping environment. By using factor analysis, we found that there are four attributes of engagement while interacting with social network application namely; Focus Attention, Novelty Endurabilty, Perceived Usability and Aesthetics. A number of 103 Facebook users responded to the administered questionnaires in two weeks duration. The findings show that respondents preferred using non-mobile devices as compared to both mobile and non-mobile devices in accessing and interacting with social network application.

KW - social networking application

KW - user engagement

UR - http://www.scopus.com/inward/record.url?scp=80052557637&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=80052557637&partnerID=8YFLogxK

U2 - 10.1109/STAIR.2011.5995805

DO - 10.1109/STAIR.2011.5995805

M3 - Conference contribution

AN - SCOPUS:80052557637

SN - 9781612843537

SP - 297

EP - 301

BT - 2011 International Conference on Semantic Technology and Information Retrieval, STAIR 2011

ER -