Measuring game interface design preferences based on players’ cultural values

Ratna Zuarni Ramli, Nor Azan Mat Zin, Noraidah Sahari @ Ashaari, Wan Zakiyatussariroh Wan Husin, Salyani Osman

Research output: Contribution to journalArticle

Abstract

Culture is a characteristic of one group of people that differs from another group. Hofstede, an anthropologist, defined culture as a mental model that relates to human behavior and their preferences. In game interface design, factors like gender and age of game players are constantly being examined. However, the cultural factor and its effect on gaming are still unknown. Previously, a game interface model with cultural values was designed and to verify it, a validated questionnaire was constructed. In this study, a survey is conducted using the validated questionnaire. The aim is to discover players’ preferences based on their cultural values. A total of 292 respondents took part in a purposive sample with a response rate of 87.3%. The mean values of 50 question items are above the acceptable range and only one question item is eliminated, as respondents do not prefer it. The analysis of the results verify the game interface model with cultural values and show that the model can be used as a reference in designing a similar game interface.

Original languageEnglish
Pages (from-to)4129-4131
Number of pages3
JournalAdvanced Science Letters
Volume23
Issue number5
DOIs
Publication statusPublished - 1 May 2017

Fingerprint

Game Design
Interface Design
Game
Questionnaire
Values
Verify
Mental Models
human behavior
questionnaire
Gaming
Human Behavior
cultural factors
Mean Value
gender
Group
Model
Unknown
measuring
Surveys and Questionnaires
Range of data

Keywords

  • Game interface design
  • Game player
  • Hofstede culture model
  • Questionnaire

ASJC Scopus subject areas

  • Health(social science)
  • Computer Science(all)
  • Education
  • Mathematics(all)
  • Environmental Science(all)
  • Engineering(all)
  • Energy(all)

Cite this

Measuring game interface design preferences based on players’ cultural values. / Ramli, Ratna Zuarni; Mat Zin, Nor Azan; Sahari @ Ashaari, Noraidah; Husin, Wan Zakiyatussariroh Wan; Osman, Salyani.

In: Advanced Science Letters, Vol. 23, No. 5, 01.05.2017, p. 4129-4131.

Research output: Contribution to journalArticle

Ramli, Ratna Zuarni ; Mat Zin, Nor Azan ; Sahari @ Ashaari, Noraidah ; Husin, Wan Zakiyatussariroh Wan ; Osman, Salyani. / Measuring game interface design preferences based on players’ cultural values. In: Advanced Science Letters. 2017 ; Vol. 23, No. 5. pp. 4129-4131.
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