Marketing of banking services in the Malaysian Islamic banks

Abdel WadoudMoustafaMoursi El-Seoudi, Mohd. Nasran Mohamad, Amir Husin Amir, Zaini Nasohah, Shofian Ahmad, Muhammad Nazir Alias, Ahmad Dahlan Salleh

Research output: Contribution to journalArticle

Abstract

The Islamic Banking Marketing is regarded as one of the crucial factors for developing and success of these banks in the far-scope time. The Islamic Banks succeeded to offer modern banking services which have been professionally marketed. Although the conventional banks have preceded it in that filed, it succeeded in expressing the Islamic banking. The concept of marketing is considered to be modern to the Islamic banking industry, for it relied on the Muslims' Islamic sentiments in dealing with it. As to the present time, the competition enforced it to take much concern in that field.

Original languageEnglish
Pages (from-to)1104-1108
Number of pages5
JournalAdvances in Natural and Applied Sciences
Volume6
Issue number7
Publication statusPublished - 2012

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banking
Marketing
marketing
Islam
Industry
Muslims
industry

Keywords

  • Banking services
  • Islamic banks
  • Malaysia
  • Marketing

ASJC Scopus subject areas

  • Agricultural and Biological Sciences(all)
  • Biochemistry, Genetics and Molecular Biology(all)
  • Chemical Engineering(all)
  • Engineering(all)

Cite this

Marketing of banking services in the Malaysian Islamic banks. / El-Seoudi, Abdel WadoudMoustafaMoursi; Mohamad, Mohd. Nasran; Amir, Amir Husin; Nasohah, Zaini; Ahmad, Shofian; Alias, Muhammad Nazir; Salleh, Ahmad Dahlan.

In: Advances in Natural and Applied Sciences, Vol. 6, No. 7, 2012, p. 1104-1108.

Research output: Contribution to journalArticle

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