Bahagian Pasaran Kereta Nasional Malaysia: Satu Analisis Model Rantai Markov

Translated title of the contribution: Malaysian national car market share: A markov chain analysis

Ahmad Mohd Yusof, Zaini Mahbar

    Research output: Contribution to journalArticle

    Abstract

    The globlisation of the world's automotive industry and the introduction of ASEAN Free Trade Area (AFTA) give considerable challenges to the two national automobile enterprises PROTON and PERODUA to stay resileint and competitive. The ability to control and lead the car market industry in the long term perspective is the goal of both enterprises. In realising that intention, several strategies had been formulated one of which is to increase the market share of its respective car industry. Thus a Markov Chain model is used to estimate the transition probability matrix for the passenger car buying process in Malaysia which in turn used to estimate the long term market share of the national car. Based on the available data it is found that the market share of passenger car industry is as follows: PROTON 36.3%, PERODUA 43.5%, TOYOTA 10.7%, HONDA 7.6% and DATSUN 1.9%. This information together with the information on the mean passage time show that the most popular passenger car in Malaysia is PERODUA while the most popular Japanese car in Malaysia is TOYOTA.

    Original languageUndefined/Unknown
    Pages (from-to)65-71
    Number of pages7
    JournalJurnal Ekonomi Malaysia
    Volume46
    Issue number1
    Publication statusPublished - 2012

    Fingerprint

    Market share
    Car
    Markov chain
    Malaysia
    Car industry
    Automotive industry
    Transition probability
    Free trade area
    Markov chain model
    Industry
    Automobile

    Keywords

    • Automotive industry
    • Equilibrium distribution
    • Forecasting
    • Market share
    • Markov chain

    ASJC Scopus subject areas

    • Business, Management and Accounting (miscellaneous)

    Cite this

    Bahagian Pasaran Kereta Nasional Malaysia : Satu Analisis Model Rantai Markov. / Yusof, Ahmad Mohd; Mahbar, Zaini.

    In: Jurnal Ekonomi Malaysia, Vol. 46, No. 1, 2012, p. 65-71.

    Research output: Contribution to journalArticle

    Yusof, Ahmad Mohd ; Mahbar, Zaini. / Bahagian Pasaran Kereta Nasional Malaysia : Satu Analisis Model Rantai Markov. In: Jurnal Ekonomi Malaysia. 2012 ; Vol. 46, No. 1. pp. 65-71.
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