Level of understanding of innovation among the Malaysian executives

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

Innovation is among the most frequently used word in the business world today. While many businessman and executives agree that innovation is needed to sustain their long term business success, many struggle to understand the concept of innovation. This study aims to measure the understanding level of innovation among the Malaysian executives using a survey questionnaire. Questions regarding innovation were posted to the respondents and they were requested to answer either it was True or False. Each respondent was given scores for their correct answers. The score of the right answers were then categorized into low, moderate and high understanding level. Results of the survey revealed that the understanding level of innovation among the Malaysian Executives is still at moderate level thus leading to the failure of many initiatives introduced by the organization or the government.

Original languageEnglish
Title of host publicationAIP Conference Proceedings
PublisherAmerican Institute of Physics Inc.
Pages939-944
Number of pages6
Volume1602
ISBN (Print)9780735412361
DOIs
Publication statusPublished - 2014
Event3rd International Conference on Mathematical Sciences, ICMS 2013 - Kuala Lumpur
Duration: 17 Dec 201319 Dec 2013

Other

Other3rd International Conference on Mathematical Sciences, ICMS 2013
CityKuala Lumpur
Period17/12/1319/12/13

Keywords

  • Innovation
  • Malaysian-owned
  • Understanding level

ASJC Scopus subject areas

  • Physics and Astronomy(all)

Cite this

Abidin, N. Z., Mohd. Suradi, N. R., Ahmad Shahabuddin, F., Mustafa, Z., & Ismail, W. R. (2014). Level of understanding of innovation among the Malaysian executives. In AIP Conference Proceedings (Vol. 1602, pp. 939-944). American Institute of Physics Inc.. https://doi.org/10.1063/1.4882596

Level of understanding of innovation among the Malaysian executives. / Abidin, Norkisme Zainal; Mohd. Suradi, Nur Riza; Ahmad Shahabuddin, Faridatulazna; Mustafa, Zainol; Ismail, Wan Rosmanira.

AIP Conference Proceedings. Vol. 1602 American Institute of Physics Inc., 2014. p. 939-944.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abidin, NZ, Mohd. Suradi, NR, Ahmad Shahabuddin, F, Mustafa, Z & Ismail, WR 2014, Level of understanding of innovation among the Malaysian executives. in AIP Conference Proceedings. vol. 1602, American Institute of Physics Inc., pp. 939-944, 3rd International Conference on Mathematical Sciences, ICMS 2013, Kuala Lumpur, 17/12/13. https://doi.org/10.1063/1.4882596
Abidin NZ, Mohd. Suradi NR, Ahmad Shahabuddin F, Mustafa Z, Ismail WR. Level of understanding of innovation among the Malaysian executives. In AIP Conference Proceedings. Vol. 1602. American Institute of Physics Inc. 2014. p. 939-944 https://doi.org/10.1063/1.4882596
Abidin, Norkisme Zainal ; Mohd. Suradi, Nur Riza ; Ahmad Shahabuddin, Faridatulazna ; Mustafa, Zainol ; Ismail, Wan Rosmanira. / Level of understanding of innovation among the Malaysian executives. AIP Conference Proceedings. Vol. 1602 American Institute of Physics Inc., 2014. pp. 939-944
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