Lenient negotiation model based on altruistic utility and its implication on agent-mediated negotiation

Mohammed Al-Aaidroos, Norleyza Jailani, Muriati Mukhtar

Research output: Chapter in Book/Report/Conference proceedingConference contribution

2 Citations (Scopus)

Abstract

Negotiation is a widespread business activity which is used to satisfy mutual interests to reach a consensus. With the advent of intelligent software agents, fully automated negotiation systems are achieved where negotiation is conducted between software entities without any human intervention. Of the significant challenge faced by developers is the construction of agent's proficiency to imitate human negotiators. There are a wide variety of negotiation approaches and tactics that have been proposed such as game theory, evolutionary, fuzzy and heuristic but they mostly rely on the utilitarian decision model which mainly target to maximize selfish-pleasure. Consequently, business bargains nowadays become more oriented to capital and revenue and very little attention is given to human ideals and ethics. To a certain extent this reflects the dominance of secularism in the world. In addition to contradicting the moral injunctions that Islam and most religions encourages, the assumptions behind self-maximization lacks the empirical prove. In contrast, altruism proved its persistence in between the participants engaged in many experiments. Inspired by the concept of Islamic leniency this paper propose a negotiation model that rely on altruistic utility instead of the dominant selfish utility. The proposed model is implemented through a web-based e-marketplace and then evaluated through a number of experimental tests. The results show the influence of altruism perception on the negotiation outcome and hence affect agent's behavior toward offering more affordable offers.

Original languageEnglish
Title of host publicationProceedings - 5th International Conference on Electrical Engineering and Informatics: Bridging the Knowledge between Academic, Industry, and Community, ICEEI 2015
PublisherInstitute of Electrical and Electronics Engineers Inc.
Pages37-42
Number of pages6
ISBN (Print)9781467373197
DOIs
Publication statusPublished - 10 Dec 2015
Event5th International Conference on Electrical Engineering and Informatics, ICEEI 2015 - Legian-Bali, Indonesia
Duration: 10 Aug 201511 Aug 2015

Other

Other5th International Conference on Electrical Engineering and Informatics, ICEEI 2015
CountryIndonesia
CityLegian-Bali
Period10/8/1511/8/15

Fingerprint

Intelligent agents
Game theory
Industry
Experiments

Keywords

  • altruism
  • ethics
  • negotiation
  • software agents

ASJC Scopus subject areas

  • Computer Science Applications
  • Information Systems
  • Signal Processing
  • Electrical and Electronic Engineering

Cite this

Al-Aaidroos, M., Jailani, N., & Mukhtar, M. (2015). Lenient negotiation model based on altruistic utility and its implication on agent-mediated negotiation. In Proceedings - 5th International Conference on Electrical Engineering and Informatics: Bridging the Knowledge between Academic, Industry, and Community, ICEEI 2015 (pp. 37-42). [7352466] Institute of Electrical and Electronics Engineers Inc.. https://doi.org/10.1109/ICEEI.2015.7352466

Lenient negotiation model based on altruistic utility and its implication on agent-mediated negotiation. / Al-Aaidroos, Mohammed; Jailani, Norleyza; Mukhtar, Muriati.

Proceedings - 5th International Conference on Electrical Engineering and Informatics: Bridging the Knowledge between Academic, Industry, and Community, ICEEI 2015. Institute of Electrical and Electronics Engineers Inc., 2015. p. 37-42 7352466.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Al-Aaidroos, M, Jailani, N & Mukhtar, M 2015, Lenient negotiation model based on altruistic utility and its implication on agent-mediated negotiation. in Proceedings - 5th International Conference on Electrical Engineering and Informatics: Bridging the Knowledge between Academic, Industry, and Community, ICEEI 2015., 7352466, Institute of Electrical and Electronics Engineers Inc., pp. 37-42, 5th International Conference on Electrical Engineering and Informatics, ICEEI 2015, Legian-Bali, Indonesia, 10/8/15. https://doi.org/10.1109/ICEEI.2015.7352466
Al-Aaidroos M, Jailani N, Mukhtar M. Lenient negotiation model based on altruistic utility and its implication on agent-mediated negotiation. In Proceedings - 5th International Conference on Electrical Engineering and Informatics: Bridging the Knowledge between Academic, Industry, and Community, ICEEI 2015. Institute of Electrical and Electronics Engineers Inc. 2015. p. 37-42. 7352466 https://doi.org/10.1109/ICEEI.2015.7352466
Al-Aaidroos, Mohammed ; Jailani, Norleyza ; Mukhtar, Muriati. / Lenient negotiation model based on altruistic utility and its implication on agent-mediated negotiation. Proceedings - 5th International Conference on Electrical Engineering and Informatics: Bridging the Knowledge between Academic, Industry, and Community, ICEEI 2015. Institute of Electrical and Electronics Engineers Inc., 2015. pp. 37-42
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