Legal marketing online

Lawyers facilitate in commercialization of Malaysian University Research

Wan Mohd Hirwani Wan Hussain, Mohd Nizam Ab Rahman, Wan Kamal Mujani, Noor Inayah Yaakub, Zinatul Ashiqin Zaino

Research output: Contribution to journalArticle

1 Citation (Scopus)

Abstract

This study analyzes and empirically examines whether the online legal marketing concept can functior as an effective strategy in promoting commercialization and technology transfer in the Malaysian scenario. The debate about technology transfer and commercialization has become important in Malaysian universities. Mosi of the literature only focus on the patenting, licensing, spin off and there is a lack of research on the role oJ lawyers to facilitate the commercialization process. Traditionally the role of lawyers only focus on legal matters such as applying and protecting Intellectual Property (IP). We feel that their role can be expanded furthei because they are involved in the commercialization process from the start. Another important element is the nature of their profession which is based on professionalism, integrity and trust, placing them as the mosi relevant referral point to help universities in the commercialization process. This study looks at how lawyers may market university innovations when they simultaneously market their legal skills online. The stud) recommends that lawyers who have been appointed as legal advisors for universities may simultaneously ad as their online marketing agents.

Original languageEnglish
Pages (from-to)339-344
Number of pages6
JournalInternational Business Management
Volume5
Issue number6 A
DOIs
Publication statusPublished - 2011

Fingerprint

Commercialization
Lawyers
Online marketing
University research
Technology transfer
Placing
Licensing
Legal matters
Referral
Patenting
Innovation
Intellectual property
Marketing concept
Technology commercialization
Integrity
Scenarios
Professionalism
Advisors
Spin-off

Keywords

  • Internei marketing
  • Law
  • Lawyers
  • Professional
  • Technology transfer office
  • University technology transfer

ASJC Scopus subject areas

  • Business and International Management
  • Strategy and Management

Cite this

Legal marketing online : Lawyers facilitate in commercialization of Malaysian University Research. / Wan Hussain, Wan Mohd Hirwani; Ab Rahman, Mohd Nizam; Mujani, Wan Kamal; Yaakub, Noor Inayah; Zaino, Zinatul Ashiqin.

In: International Business Management, Vol. 5, No. 6 A, 2011, p. 339-344.

Research output: Contribution to journalArticle

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