Issues of language and competence in intercultural business contexts

Shanta Nair-Venugopal

    Research output: Contribution to journalArticle

    1 Citation (Scopus)

    Abstract

    This paper explores some of the tension between language ability as a type of workplace competence and standardized language use in Malaysian business contexts, which are set against the backdrop of the globalized workplace. Standardized English language use is prioritized as a value-added skill, over contextualized or localized language use as authentic language ability, in these contexts which are natural sites of intercultural communication in multilingual, multiethnic Malaysia. It is contended that standardized English may not be able to compete with the authenticity of contextualized or localized language use for it is the latter that ensures that the work of the localized workplace gets done first before it can lay claim to the globalized economy. The tension between such authentic language use as innate ability and prescribed language use as skills can impinge on intercultural communication competence (ICC). Three studies that demonstrate such tension in the localized Malaysian and globalized business contexts are discussed following an examination of ICC in Anglo-American contexts.

    Original languageEnglish
    Pages (from-to)29-45
    Number of pages17
    JournalLanguage and Intercultural Communication
    Volume15
    Issue number1
    DOIs
    Publication statusPublished - 2 Jan 2015

    Fingerprint

    Communication
    intercultural communication
    language
    Industry
    workplace
    ability
    value added
    authenticity
    Malaysia
    English language
    examination
    economy

    Keywords

    • contextualized language use
    • English
    • intercultural communication competence
    • Malaysia

    ASJC Scopus subject areas

    • Communication
    • Linguistics and Language

    Cite this

    Issues of language and competence in intercultural business contexts. / Nair-Venugopal, Shanta.

    In: Language and Intercultural Communication, Vol. 15, No. 1, 02.01.2015, p. 29-45.

    Research output: Contribution to journalArticle

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