Is religiosity an important determinant on Muslim consumer behaviour in Malaysia?

Syed Shah Alam Syed Shah Alam, Rohani Mohd, Badrul Hisham

Research output: Contribution to journalArticle

105 Citations (Scopus)

Abstract

Purpose: The purpose of this paper is to examine the effect of religiosity on Muslim consumer behaviour and on purchasing decision. Design/methodology/approach: Survey comprised a sample of 232 Muslims from the middle- and upper-income groups who work in Shah Alam and Bangi in the Selangor state of Malaysia. Findings: The findings indicate that religious Muslims in Shah Alam and Bangi area consider Islam as their source of reference and they spend moderately, as commanded by Allah in the Quran. This study confirms that religiosity acts as a full mediating role in the relationship between relative and contextual variables, and purchase behaviour of Muslim consumers. Originality/value: The paper's interesting findings serve to remind entrepreneurs that they cannot neglect the element of religion in their marketing activities, particularly in the development of products.

Original languageEnglish
Pages (from-to)83-96
Number of pages14
JournalJournal of Islamic Marketing
Volume2
Issue number1
DOIs
Publication statusPublished - 2011

Fingerprint

Consumer behaviour
Muslims
Malaysia
Religiosity
Entrepreneurs
Islam
Income
Marketing activities
Purchase behavior
Design methodology
Purchasing
Neglect

Keywords

  • Consumer behaviour
  • Islam
  • Malaysia
  • Religion

ASJC Scopus subject areas

  • Marketing

Cite this

Is religiosity an important determinant on Muslim consumer behaviour in Malaysia? / Syed Shah Alam, Syed Shah Alam; Mohd, Rohani; Hisham, Badrul.

In: Journal of Islamic Marketing, Vol. 2, No. 1, 2011, p. 83-96.

Research output: Contribution to journalArticle

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