Integration of opinion into customer analysis model

Mohd Ridzwan Yaakub, Yuefeng Li, Yanming Feng

Research output: Chapter in Book/Report/Conference proceedingConference contribution

5 Citations (Scopus)

Abstract

Nowadays, Opinion Mining is getting more important than before especially in doing analysis and forecasting about customers' behavior for businesses purpose. The right decision in producing new products or services based on data about customers' characteristics means profit for organization/company. This paper proposes a new architecture for Opinion Mining, which uses a multidimensional model to integrate customers' characteristics and their comments about products (or services). The key step to achieve this objective is to transfer comments (opinions) to a fact table that includes several dimensions, such as, customers, products, time and locations. This research presents a comprehensive way to calculate customers' orientation for all possible products' attributes. A use case study is also presented in this paper to show the advantages of using OLAP and data cubes to analyze costumers' opinions.

Original languageEnglish
Title of host publicationProceedings - 2011 8th IEEE International Conference on e-Business Engineering, ICEBE 2011
Pages90-95
Number of pages6
DOIs
Publication statusPublished - 2011
Externally publishedYes
Event2011 8th IEEE International Conference on e-Business Engineering, ICEBE 2011 - Beijing
Duration: 19 Oct 201121 Oct 2011

Other

Other2011 8th IEEE International Conference on e-Business Engineering, ICEBE 2011
CityBeijing
Period19/10/1121/10/11

Fingerprint

Opinion mining
Decision rights
Product attributes
Profit
New services
Customer orientation
Data cube
Online analytical processing
New products
Customer behavior

Keywords

  • data cubes
  • multidimensional
  • OLAP
  • opinion mining
  • structured data
  • unstructured data

ASJC Scopus subject areas

  • Economics and Econometrics

Cite this

Yaakub, M. R., Li, Y., & Feng, Y. (2011). Integration of opinion into customer analysis model. In Proceedings - 2011 8th IEEE International Conference on e-Business Engineering, ICEBE 2011 (pp. 90-95). [6104602] https://doi.org/10.1109/ICEBE.2011.53

Integration of opinion into customer analysis model. / Yaakub, Mohd Ridzwan; Li, Yuefeng; Feng, Yanming.

Proceedings - 2011 8th IEEE International Conference on e-Business Engineering, ICEBE 2011. 2011. p. 90-95 6104602.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Yaakub, MR, Li, Y & Feng, Y 2011, Integration of opinion into customer analysis model. in Proceedings - 2011 8th IEEE International Conference on e-Business Engineering, ICEBE 2011., 6104602, pp. 90-95, 2011 8th IEEE International Conference on e-Business Engineering, ICEBE 2011, Beijing, 19/10/11. https://doi.org/10.1109/ICEBE.2011.53
Yaakub MR, Li Y, Feng Y. Integration of opinion into customer analysis model. In Proceedings - 2011 8th IEEE International Conference on e-Business Engineering, ICEBE 2011. 2011. p. 90-95. 6104602 https://doi.org/10.1109/ICEBE.2011.53
Yaakub, Mohd Ridzwan ; Li, Yuefeng ; Feng, Yanming. / Integration of opinion into customer analysis model. Proceedings - 2011 8th IEEE International Conference on e-Business Engineering, ICEBE 2011. 2011. pp. 90-95
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