Insights into public export promotion programs in an emerging economy

The case of Malaysian SMEs

Abu Hanifah Ayob, Joan Freixanet

Research output: Contribution to journalArticle

17 Citations (Scopus)

Abstract

This study evaluates the impact of public export promotion programs (EPPs) among small and medium-sized enterprises (SMEs) in Malaysia. Three indicators, level of awareness, frequency of use, and perception of usefulness, were examined according to a firm's export status. The global evaluation suggests that exporters are more frequent users of EPPs and perceive them to be more useful than non-exporters. Nonetheless, both groups demonstrate higher levels of awareness, are frequent users, and perceive the programs relating to export info/knowledge are more usefulness than programs relating to financial assistance. Further analysis also reveals that the frequency of use and the perception of usefulness for most programs are positively related to export experience, but not to export turnover. This study offers insights into the effectiveness of export programs for encouraging export initiation and expansion in an emerging economy.

Original languageEnglish
Pages (from-to)38-46
Number of pages9
JournalEvaluation and Program Planning
Volume46
DOIs
Publication statusPublished - 2014

Fingerprint

export promotion
small and medium-sized enterprise
economy
Malaysia
Program Evaluation
financial assistance
turnover
programme
public
Export promotion
Emerging economies
Small and medium-sized enterprises
firm
evaluation
Usefulness

Keywords

  • Emerging economy
  • Export promotion programs
  • Frequency of use
  • Level of awareness
  • Perception of usefulness
  • SME

ASJC Scopus subject areas

  • Business and International Management
  • Strategy and Management
  • Public Health, Environmental and Occupational Health
  • Social Psychology
  • Geography, Planning and Development

Cite this

Insights into public export promotion programs in an emerging economy : The case of Malaysian SMEs. / Ayob, Abu Hanifah; Freixanet, Joan.

In: Evaluation and Program Planning, Vol. 46, 2014, p. 38-46.

Research output: Contribution to journalArticle

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