Innovating B2b e-marketplaces via the concept of value co-creation

Mari Anjeli B Lubrica, Muriati Mukhtar, Salha Abdullah

Research output: Contribution to journalArticle

Abstract

Business-to-business (B2B) e-marketplaces have generated much excitement upon their introduction to the Internet community. However, though there have been initial success, many B2B sites have failed to hold transaction volumes. Various literature list down many possible reasons, but it is contended that traditional B2B e-marketplaces have been built using the goods dominant logic (GDL) and that this has been the reason why many B2B e-businesses have failed. Shifting to the use of service dominant logic (SDL) is however argued to be able to solve the problems caused by the GDL. SDL redefines value as something which is gained upon use and not just in exchange. It also puts an emphasis in value co-creation, lifting up the customer role. Frameworks for value co-creation exist for business-to-consumer (B2C) e-marketplaces but no working functional requirements definition model exists for B2B systems. This paper attempts to fill that gap and presents a functional requirements definition model and prototype created based on an SDL-based B2B e-marketplace reference model.

Original languageEnglish
Pages (from-to)961-966
Number of pages6
JournalAustralian Journal of Basic and Applied Sciences
Volume5
Issue number10
Publication statusPublished - Oct 2011

Fingerprint

Co-creation of value
E-marketplace
Service-dominant logic
Logic
Value co-creation
Prototype
Business-to-business (B2B)
Electronic business
Reference model
World Wide Web

Keywords

  • E-innovation
  • E-marketplaces
  • Value co-creation

ASJC Scopus subject areas

  • General

Cite this

Innovating B2b e-marketplaces via the concept of value co-creation. / Lubrica, Mari Anjeli B; Mukhtar, Muriati; Abdullah, Salha.

In: Australian Journal of Basic and Applied Sciences, Vol. 5, No. 10, 10.2011, p. 961-966.

Research output: Contribution to journalArticle

@article{f0c10827b7d0426eb4e3e08346d6e989,
title = "Innovating B2b e-marketplaces via the concept of value co-creation",
abstract = "Business-to-business (B2B) e-marketplaces have generated much excitement upon their introduction to the Internet community. However, though there have been initial success, many B2B sites have failed to hold transaction volumes. Various literature list down many possible reasons, but it is contended that traditional B2B e-marketplaces have been built using the goods dominant logic (GDL) and that this has been the reason why many B2B e-businesses have failed. Shifting to the use of service dominant logic (SDL) is however argued to be able to solve the problems caused by the GDL. SDL redefines value as something which is gained upon use and not just in exchange. It also puts an emphasis in value co-creation, lifting up the customer role. Frameworks for value co-creation exist for business-to-consumer (B2C) e-marketplaces but no working functional requirements definition model exists for B2B systems. This paper attempts to fill that gap and presents a functional requirements definition model and prototype created based on an SDL-based B2B e-marketplace reference model.",
keywords = "E-innovation, E-marketplaces, Value co-creation",
author = "Lubrica, {Mari Anjeli B} and Muriati Mukhtar and Salha Abdullah",
year = "2011",
month = "10",
language = "English",
volume = "5",
pages = "961--966",
journal = "Australian Journal of Basic and Applied Sciences",
issn = "1991-8178",
publisher = "INSInet Publications",
number = "10",

}

TY - JOUR

T1 - Innovating B2b e-marketplaces via the concept of value co-creation

AU - Lubrica, Mari Anjeli B

AU - Mukhtar, Muriati

AU - Abdullah, Salha

PY - 2011/10

Y1 - 2011/10

N2 - Business-to-business (B2B) e-marketplaces have generated much excitement upon their introduction to the Internet community. However, though there have been initial success, many B2B sites have failed to hold transaction volumes. Various literature list down many possible reasons, but it is contended that traditional B2B e-marketplaces have been built using the goods dominant logic (GDL) and that this has been the reason why many B2B e-businesses have failed. Shifting to the use of service dominant logic (SDL) is however argued to be able to solve the problems caused by the GDL. SDL redefines value as something which is gained upon use and not just in exchange. It also puts an emphasis in value co-creation, lifting up the customer role. Frameworks for value co-creation exist for business-to-consumer (B2C) e-marketplaces but no working functional requirements definition model exists for B2B systems. This paper attempts to fill that gap and presents a functional requirements definition model and prototype created based on an SDL-based B2B e-marketplace reference model.

AB - Business-to-business (B2B) e-marketplaces have generated much excitement upon their introduction to the Internet community. However, though there have been initial success, many B2B sites have failed to hold transaction volumes. Various literature list down many possible reasons, but it is contended that traditional B2B e-marketplaces have been built using the goods dominant logic (GDL) and that this has been the reason why many B2B e-businesses have failed. Shifting to the use of service dominant logic (SDL) is however argued to be able to solve the problems caused by the GDL. SDL redefines value as something which is gained upon use and not just in exchange. It also puts an emphasis in value co-creation, lifting up the customer role. Frameworks for value co-creation exist for business-to-consumer (B2C) e-marketplaces but no working functional requirements definition model exists for B2B systems. This paper attempts to fill that gap and presents a functional requirements definition model and prototype created based on an SDL-based B2B e-marketplace reference model.

KW - E-innovation

KW - E-marketplaces

KW - Value co-creation

UR - http://www.scopus.com/inward/record.url?scp=84864435742&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=84864435742&partnerID=8YFLogxK

M3 - Article

VL - 5

SP - 961

EP - 966

JO - Australian Journal of Basic and Applied Sciences

JF - Australian Journal of Basic and Applied Sciences

SN - 1991-8178

IS - 10

ER -