Media dan literasi kesihatan

Pemilihan susu tumbesaran kanak-kanak dalam kalangan IBU

Translated title of the contribution: Health and media literacy: The choice of milk amongst mothers for the growth of children

Research output: Contribution to journalArticle

5 Citations (Scopus)

Abstract

Selection of growing up milk is vital to ensure good health for children and help fulfill children growing up needs. However, there are abundance of information made available on the media, many of which may be inaccurate, especially those based on money making profit. This study focuses on mothers’ health literacy on children growing up milk. Specifically we conducted focus group interviews with 25 mothers. This study aims to examine media’s role in health literacy and mothers’ ability to access, understand, appraise and apply information on children growing up milk. The study utilizes Sorensen Health Literacy Model to operationally define and delve into health literacy. Media is weaved into the study to explore its role in mothers’ health literacy on growing up milk. The study found that the media could contribute towards mothers’ health literacy, particularly through the information portrayed. However, the access, level of understanding and judgement of these information do not guarantee their health behaviours.

Original languageMalay
Pages (from-to)83-97
Number of pages15
JournalJurnal Komunikasi: Malaysian Journal of Communication
Volume31
Issue number2
Publication statusPublished - 2015

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literacy
Health
health
Milk
health behavior
available information
guarantee
profit
money
Profitability
ability
interview
Group

ASJC Scopus subject areas

  • Communication

Cite this

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title = "Media dan literasi kesihatan: Pemilihan susu tumbesaran kanak-kanak dalam kalangan IBU",
abstract = "Selection of growing up milk is vital to ensure good health for children and help fulfill children growing up needs. However, there are abundance of information made available on the media, many of which may be inaccurate, especially those based on money making profit. This study focuses on mothers’ health literacy on children growing up milk. Specifically we conducted focus group interviews with 25 mothers. This study aims to examine media’s role in health literacy and mothers’ ability to access, understand, appraise and apply information on children growing up milk. The study utilizes Sorensen Health Literacy Model to operationally define and delve into health literacy. Media is weaved into the study to explore its role in mothers’ health literacy on growing up milk. The study found that the media could contribute towards mothers’ health literacy, particularly through the information portrayed. However, the access, level of understanding and judgement of these information do not guarantee their health behaviours.",
keywords = "Formula milk, Fresh milk, Health communication, Health literacy, Media",
author = "Mohamad, {Emma Mirza Wati} and Haniff, {Nur Afiqah Mohd} and {Mohamed Salleh}, Sabariah and Ahmad, {Abdul Latiff} and Hasrul Hashim",
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publisher = "Universiti Kebangsaan Malaysia",
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AU - Haniff, Nur Afiqah Mohd

AU - Mohamed Salleh, Sabariah

AU - Ahmad, Abdul Latiff

AU - Hashim, Hasrul

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AB - Selection of growing up milk is vital to ensure good health for children and help fulfill children growing up needs. However, there are abundance of information made available on the media, many of which may be inaccurate, especially those based on money making profit. This study focuses on mothers’ health literacy on children growing up milk. Specifically we conducted focus group interviews with 25 mothers. This study aims to examine media’s role in health literacy and mothers’ ability to access, understand, appraise and apply information on children growing up milk. The study utilizes Sorensen Health Literacy Model to operationally define and delve into health literacy. Media is weaved into the study to explore its role in mothers’ health literacy on growing up milk. The study found that the media could contribute towards mothers’ health literacy, particularly through the information portrayed. However, the access, level of understanding and judgement of these information do not guarantee their health behaviours.

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KW - Fresh milk

KW - Health communication

KW - Health literacy

KW - Media

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