Halatuju dan permasalahan pelaksanaan proses pra pembangunan produk baharu: Perspektif PKS Malaysia

N. H. Abu, Baba Md Deros, M. F. Mansor

Research output: Contribution to journalArticle

Abstract

Small and medium-sized Enterprises (SMEs) form a substantial role in the development of Malaysian economy. In order to compete in market SMEs needs to develop, produce and introduce new product continuously. The literature reviews have found that there are relatively great numbers of SMEs fail in their new product within a year in market. The first objective of this study is to identify the main goal of SMEs implementing product pre-development process and the second objective is to identify the obstacles that can results failure in product pre-development process implementation especially among food and beverages SMEs in Malaysia. A qualitative approach were employed in this study. A total of 187 food and beverages SMEs involve in this study. The finding indicate that SMEs involve in product pre-development process because to producing quality product, to ensure product success in market and to prepare accurate financial budget. Meanwhile, the main barrier of pre-development process implementation is lack of careful planning, lack of skill workers and inappropriate training program. The finding in this research can be a useful guideline to food and beverages SMEs for the implementation of the pre-development process.

Original languageMalay
Pages (from-to)191-197
Number of pages7
JournalJurnal Teknologi
Volume77
Issue number4
DOIs
Publication statusPublished - 2015

ASJC Scopus subject areas

  • Engineering(all)

Cite this

Halatuju dan permasalahan pelaksanaan proses pra pembangunan produk baharu : Perspektif PKS Malaysia. / Abu, N. H.; Md Deros, Baba; Mansor, M. F.

In: Jurnal Teknologi, Vol. 77, No. 4, 2015, p. 191-197.

Research output: Contribution to journalArticle

Abu, N. H. ; Md Deros, Baba ; Mansor, M. F. / Halatuju dan permasalahan pelaksanaan proses pra pembangunan produk baharu : Perspektif PKS Malaysia. In: Jurnal Teknologi. 2015 ; Vol. 77, No. 4. pp. 191-197.
@article{facc076a54ef4f21ab2aa334cfe58553,
title = "Halatuju dan permasalahan pelaksanaan proses pra pembangunan produk baharu: Perspektif PKS Malaysia",
abstract = "Small and medium-sized Enterprises (SMEs) form a substantial role in the development of Malaysian economy. In order to compete in market SMEs needs to develop, produce and introduce new product continuously. The literature reviews have found that there are relatively great numbers of SMEs fail in their new product within a year in market. The first objective of this study is to identify the main goal of SMEs implementing product pre-development process and the second objective is to identify the obstacles that can results failure in product pre-development process implementation especially among food and beverages SMEs in Malaysia. A qualitative approach were employed in this study. A total of 187 food and beverages SMEs involve in this study. The finding indicate that SMEs involve in product pre-development process because to producing quality product, to ensure product success in market and to prepare accurate financial budget. Meanwhile, the main barrier of pre-development process implementation is lack of careful planning, lack of skill workers and inappropriate training program. The finding in this research can be a useful guideline to food and beverages SMEs for the implementation of the pre-development process.",
keywords = "Innovation product, Pre-new product development process, Qualitative method, Smes",
author = "Abu, {N. H.} and {Md Deros}, Baba and Mansor, {M. F.}",
year = "2015",
doi = "10.11113/jt.v77.6060",
language = "Malay",
volume = "77",
pages = "191--197",
journal = "Jurnal Teknologi",
issn = "0127-9696",
publisher = "Penerbit Universiti Teknologi Malaysia",
number = "4",

}

TY - JOUR

T1 - Halatuju dan permasalahan pelaksanaan proses pra pembangunan produk baharu

T2 - Perspektif PKS Malaysia

AU - Abu, N. H.

AU - Md Deros, Baba

AU - Mansor, M. F.

PY - 2015

Y1 - 2015

N2 - Small and medium-sized Enterprises (SMEs) form a substantial role in the development of Malaysian economy. In order to compete in market SMEs needs to develop, produce and introduce new product continuously. The literature reviews have found that there are relatively great numbers of SMEs fail in their new product within a year in market. The first objective of this study is to identify the main goal of SMEs implementing product pre-development process and the second objective is to identify the obstacles that can results failure in product pre-development process implementation especially among food and beverages SMEs in Malaysia. A qualitative approach were employed in this study. A total of 187 food and beverages SMEs involve in this study. The finding indicate that SMEs involve in product pre-development process because to producing quality product, to ensure product success in market and to prepare accurate financial budget. Meanwhile, the main barrier of pre-development process implementation is lack of careful planning, lack of skill workers and inappropriate training program. The finding in this research can be a useful guideline to food and beverages SMEs for the implementation of the pre-development process.

AB - Small and medium-sized Enterprises (SMEs) form a substantial role in the development of Malaysian economy. In order to compete in market SMEs needs to develop, produce and introduce new product continuously. The literature reviews have found that there are relatively great numbers of SMEs fail in their new product within a year in market. The first objective of this study is to identify the main goal of SMEs implementing product pre-development process and the second objective is to identify the obstacles that can results failure in product pre-development process implementation especially among food and beverages SMEs in Malaysia. A qualitative approach were employed in this study. A total of 187 food and beverages SMEs involve in this study. The finding indicate that SMEs involve in product pre-development process because to producing quality product, to ensure product success in market and to prepare accurate financial budget. Meanwhile, the main barrier of pre-development process implementation is lack of careful planning, lack of skill workers and inappropriate training program. The finding in this research can be a useful guideline to food and beverages SMEs for the implementation of the pre-development process.

KW - Innovation product

KW - Pre-new product development process

KW - Qualitative method

KW - Smes

UR - http://www.scopus.com/inward/record.url?scp=84946411740&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=84946411740&partnerID=8YFLogxK

U2 - 10.11113/jt.v77.6060

DO - 10.11113/jt.v77.6060

M3 - Article

AN - SCOPUS:84946411740

VL - 77

SP - 191

EP - 197

JO - Jurnal Teknologi

JF - Jurnal Teknologi

SN - 0127-9696

IS - 4

ER -