Green food consumption in Malaysia

A review of consumers' buying motives

M. R T Khan, Chamhuri Siwar, H. S. Farah

Research output: Contribution to journalArticle

1 Citation (Scopus)

Abstract

The term 'sustainable' has become a buzz word in today's business world. Consumption of green food is just one facet or 'trip' to the whole journey of sustainable development. This paper explores and synthesizes the findings of research on green food consumption in Malaysia. The already conducted studies in Malaysia have revealed various demographic and psychographic factors contributing to consumers' intension to buy green food. This study revealed that majority of Malaysians consider food safety and health issue to be their prime reason for buying green food. To ensure the long term sustainability, the green food as well as the broad food industry in Malaysia must evidently understand the consumers' buying motives of green food. Although mentionable limitation of the paper is the reliance on only published literature, this can be used as input for further large scale empirical research. The paper concludes with implications and suggestions for further research.

Original languageEnglish
Pages (from-to)131-138
Number of pages8
JournalInternational Food Research Journal
Volume22
Issue number1
Publication statusPublished - 2015

Fingerprint

Malaysia
purchasing
food consumption
Food
sustainable development
food safety
food industry
demographic statistics
Empirical Research
Food Safety
Food Industry
Conservation of Natural Resources
Research
Demography
Health

Keywords

  • Buying motives
  • Consumers
  • Green food
  • Malaysia
  • Sustainable consumption

ASJC Scopus subject areas

  • Food Science

Cite this

Green food consumption in Malaysia : A review of consumers' buying motives. / Khan, M. R T; Siwar, Chamhuri; Farah, H. S.

In: International Food Research Journal, Vol. 22, No. 1, 2015, p. 131-138.

Research output: Contribution to journalArticle

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