Goal programming model for self-drive tourism route selection

A case study in Langkawi

Zakiah Hashim, Wan Rosmanira Ismail

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

This paper discusses about finding the best possible route for self-drive tourism which focuses on road network using the goal programming method. The problem is formulated based on the model of a Travelling Salesman Problem (TSP). The model is constructed so as to connect all 19 tourism destinations in Langkawi by minimizing the travel times and travel costs. The study considers three model structures; each of them consists of three goal constraints which are subjected to four hard constraints. The results obtained from each model structure will be compared in order to get the most optimum route for the self-drive tourism. The results showed that the model structure that has the first priority of minimizing the total travel times, second priority of minimizing the travel cost and the third priority of minimizing the accommodation cost was the most suitable to used because this model structure gave the best result compared to other two model structures.

Original languageEnglish
Title of host publicationCurrent Issues in Hospitality and Tourism Research and Innovations - Proceedings of the International Hospitality and Tourism Conference, IHTC 2012
Pages619-623
Number of pages5
Publication statusPublished - 2012
EventInternational Hospitality and Tourism Conference, IHTC 2012 - Kuala Lumpur
Duration: 3 Sep 20125 Sep 2012

Other

OtherInternational Hospitality and Tourism Conference, IHTC 2012
CityKuala Lumpur
Period3/9/125/9/12

Fingerprint

Model structures
Travel time
Costs
Traveling salesman problem
Tourism
Goal programming

Keywords

  • Goal programming
  • Langkawi
  • Self-drive tourism
  • Tourism route
  • Travelling salesman problem

ASJC Scopus subject areas

  • Management of Technology and Innovation
  • Strategy and Management

Cite this

Hashim, Z., & Ismail, W. R. (2012). Goal programming model for self-drive tourism route selection: A case study in Langkawi. In Current Issues in Hospitality and Tourism Research and Innovations - Proceedings of the International Hospitality and Tourism Conference, IHTC 2012 (pp. 619-623)

Goal programming model for self-drive tourism route selection : A case study in Langkawi. / Hashim, Zakiah; Ismail, Wan Rosmanira.

Current Issues in Hospitality and Tourism Research and Innovations - Proceedings of the International Hospitality and Tourism Conference, IHTC 2012. 2012. p. 619-623.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Hashim, Z & Ismail, WR 2012, Goal programming model for self-drive tourism route selection: A case study in Langkawi. in Current Issues in Hospitality and Tourism Research and Innovations - Proceedings of the International Hospitality and Tourism Conference, IHTC 2012. pp. 619-623, International Hospitality and Tourism Conference, IHTC 2012, Kuala Lumpur, 3/9/12.
Hashim Z, Ismail WR. Goal programming model for self-drive tourism route selection: A case study in Langkawi. In Current Issues in Hospitality and Tourism Research and Innovations - Proceedings of the International Hospitality and Tourism Conference, IHTC 2012. 2012. p. 619-623
Hashim, Zakiah ; Ismail, Wan Rosmanira. / Goal programming model for self-drive tourism route selection : A case study in Langkawi. Current Issues in Hospitality and Tourism Research and Innovations - Proceedings of the International Hospitality and Tourism Conference, IHTC 2012. 2012. pp. 619-623
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