Global benchmarking of children's exposure to television advertising of unhealthy foods and beverages across 22 countries

Bridget Kelly, Stefanie Vandevijvere, See Hoe Ng, Jean Adams, Lorena Allemandi, Liliana Bahena-Espina, Simon Barquera, Emma Boyland, Paul Calleja, Isabel Cristina Carmona-Garcés, Luciana Castronuovo, Daniel Cauchi, Teresa Correa, Camila Corvalán, Emma Lucia Cosenza-Quintana, Carlos Fernández-Escobar, Laura I. González-Zapata, Jason Halford, Nongnuch Jaichuen, Melissa L. Jensen & 21 others Tilakavati Karupaiah, Asha Kaur, María F. Kroker-Lobos, Zandile Mchiza, Krista Miklavec, Whadi ah Parker, Monique Potvin Kent, Igor Pravst, Manuel Ramírez-Zea, Sascha Reiff, Marcela Reyes, Miguel Ángel Royo-Bordonada, Putthipanya Rueangsom, Peter Scarborough, Maria Victoria Tiscornia, Lizbeth Tolentino-Mayo, Jillian Wate, Martin White, Irina Zamora-Corrales, Lingxia Zeng, Boyd Swinburn

Research output: Contribution to journalArticle

2 Citations (Scopus)

Abstract

Restricting children's exposures to marketing of unhealthy foods and beverages is a global obesity prevention priority. Monitoring marketing exposures supports informed policymaking. This study presents a global overview of children's television advertising exposure to healthy and unhealthy products. Twenty-two countries contributed data, captured between 2008 and 2017. Advertisements were coded for the nature of foods and beverages, using the 2015 World Health Organization (WHO) Europe Nutrient Profile Model (should be permitted/not-permitted to be advertised). Peak viewing times were defined as the top five hour timeslots for children. On average, there were four times more advertisements for foods/beverages that should not be permitted than for permitted foods/beverages. The frequency of food/beverages advertisements that should not be permitted per hour was higher during peak viewing times compared with other times (P < 0.001). During peak viewing times, food and beverage advertisements that should not be permitted were higher in countries with industry self-regulatory programmes for responsible advertising compared with countries with no policies. Globally, children are exposed to a large volume of television advertisements for unhealthy foods and beverages, despite the implementation of food industry programmes. Governments should enact regulation to protect children from television advertising of unhealthy products that undermine their health.

Original languageEnglish
JournalObesity Reviews
DOIs
Publication statusPublished - 1 Jan 2019

Fingerprint

Food and Beverages
Benchmarking
Television
Marketing
Food Industry
Industry
Obesity
Food
Health

Keywords

  • advertising
  • food
  • INFORMAS
  • television

ASJC Scopus subject areas

  • Endocrinology, Diabetes and Metabolism
  • Public Health, Environmental and Occupational Health

Cite this

Kelly, B., Vandevijvere, S., Ng, S. H., Adams, J., Allemandi, L., Bahena-Espina, L., ... Swinburn, B. (2019). Global benchmarking of children's exposure to television advertising of unhealthy foods and beverages across 22 countries. Obesity Reviews. https://doi.org/10.1111/obr.12840

Global benchmarking of children's exposure to television advertising of unhealthy foods and beverages across 22 countries. / Kelly, Bridget; Vandevijvere, Stefanie; Ng, See Hoe; Adams, Jean; Allemandi, Lorena; Bahena-Espina, Liliana; Barquera, Simon; Boyland, Emma; Calleja, Paul; Carmona-Garcés, Isabel Cristina; Castronuovo, Luciana; Cauchi, Daniel; Correa, Teresa; Corvalán, Camila; Cosenza-Quintana, Emma Lucia; Fernández-Escobar, Carlos; González-Zapata, Laura I.; Halford, Jason; Jaichuen, Nongnuch; Jensen, Melissa L.; Karupaiah, Tilakavati; Kaur, Asha; Kroker-Lobos, María F.; Mchiza, Zandile; Miklavec, Krista; Parker, Whadi ah; Potvin Kent, Monique; Pravst, Igor; Ramírez-Zea, Manuel; Reiff, Sascha; Reyes, Marcela; Royo-Bordonada, Miguel Ángel; Rueangsom, Putthipanya; Scarborough, Peter; Tiscornia, Maria Victoria; Tolentino-Mayo, Lizbeth; Wate, Jillian; White, Martin; Zamora-Corrales, Irina; Zeng, Lingxia; Swinburn, Boyd.

In: Obesity Reviews, 01.01.2019.

Research output: Contribution to journalArticle

Kelly, B, Vandevijvere, S, Ng, SH, Adams, J, Allemandi, L, Bahena-Espina, L, Barquera, S, Boyland, E, Calleja, P, Carmona-Garcés, IC, Castronuovo, L, Cauchi, D, Correa, T, Corvalán, C, Cosenza-Quintana, EL, Fernández-Escobar, C, González-Zapata, LI, Halford, J, Jaichuen, N, Jensen, ML, Karupaiah, T, Kaur, A, Kroker-Lobos, MF, Mchiza, Z, Miklavec, K, Parker, WA, Potvin Kent, M, Pravst, I, Ramírez-Zea, M, Reiff, S, Reyes, M, Royo-Bordonada, MÁ, Rueangsom, P, Scarborough, P, Tiscornia, MV, Tolentino-Mayo, L, Wate, J, White, M, Zamora-Corrales, I, Zeng, L & Swinburn, B 2019, 'Global benchmarking of children's exposure to television advertising of unhealthy foods and beverages across 22 countries', Obesity Reviews. https://doi.org/10.1111/obr.12840
Kelly, Bridget ; Vandevijvere, Stefanie ; Ng, See Hoe ; Adams, Jean ; Allemandi, Lorena ; Bahena-Espina, Liliana ; Barquera, Simon ; Boyland, Emma ; Calleja, Paul ; Carmona-Garcés, Isabel Cristina ; Castronuovo, Luciana ; Cauchi, Daniel ; Correa, Teresa ; Corvalán, Camila ; Cosenza-Quintana, Emma Lucia ; Fernández-Escobar, Carlos ; González-Zapata, Laura I. ; Halford, Jason ; Jaichuen, Nongnuch ; Jensen, Melissa L. ; Karupaiah, Tilakavati ; Kaur, Asha ; Kroker-Lobos, María F. ; Mchiza, Zandile ; Miklavec, Krista ; Parker, Whadi ah ; Potvin Kent, Monique ; Pravst, Igor ; Ramírez-Zea, Manuel ; Reiff, Sascha ; Reyes, Marcela ; Royo-Bordonada, Miguel Ángel ; Rueangsom, Putthipanya ; Scarborough, Peter ; Tiscornia, Maria Victoria ; Tolentino-Mayo, Lizbeth ; Wate, Jillian ; White, Martin ; Zamora-Corrales, Irina ; Zeng, Lingxia ; Swinburn, Boyd. / Global benchmarking of children's exposure to television advertising of unhealthy foods and beverages across 22 countries. In: Obesity Reviews. 2019.
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