Fresh fruit and vegetable purchasing patterns among traditional and modern retail stores in Riau, Indonesia

Y. Kusumawaty, P. J. Batt, Norshamliza Chamhuri, C. E. Storer

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

This research explores consumers' purchase patterns for fresh fruit and vegetables among traditional wet markets and modern retailers. Focus group interviews were conducted in Riau Province, Sumatra, Indonesia, to identify the preferred retail outlet, time and frequency of purchase, and the factors that attract consumers to purchase fresh produce from wet markets and modern retailers. Consumers preferred the wet markets due to their superior functional advantages (freshness, variety, price, unpacked produce) and social advantages (personal relationships and the desire to support small-scale traders), while modern retailers offer greater convenience and a better shopping environment (one-stop shopping, practical packaging, convenience and environment).

Original languageEnglish
Title of host publicationActa Horticulturae
Pages193-202
Number of pages10
Volume1006
Publication statusPublished - 20 Sep 2013
Externally publishedYes

Publication series

NameActa Horticulturae
Volume1006
ISSN (Print)05677572

Fingerprint

raw vegetables
purchasing
raw fruit
Indonesia
markets
fresh produce
focus groups
freshness
packaging
interviews

Keywords

  • Focus group
  • Fresh produce
  • Hypermarkets
  • Supermarkets
  • Wet markets

ASJC Scopus subject areas

  • Horticulture

Cite this

Kusumawaty, Y., Batt, P. J., Chamhuri, N., & Storer, C. E. (2013). Fresh fruit and vegetable purchasing patterns among traditional and modern retail stores in Riau, Indonesia. In Acta Horticulturae (Vol. 1006, pp. 193-202). (Acta Horticulturae; Vol. 1006).

Fresh fruit and vegetable purchasing patterns among traditional and modern retail stores in Riau, Indonesia. / Kusumawaty, Y.; Batt, P. J.; Chamhuri, Norshamliza; Storer, C. E.

Acta Horticulturae. Vol. 1006 2013. p. 193-202 (Acta Horticulturae; Vol. 1006).

Research output: Chapter in Book/Report/Conference proceedingChapter

Kusumawaty, Y, Batt, PJ, Chamhuri, N & Storer, CE 2013, Fresh fruit and vegetable purchasing patterns among traditional and modern retail stores in Riau, Indonesia. in Acta Horticulturae. vol. 1006, Acta Horticulturae, vol. 1006, pp. 193-202.
Kusumawaty Y, Batt PJ, Chamhuri N, Storer CE. Fresh fruit and vegetable purchasing patterns among traditional and modern retail stores in Riau, Indonesia. In Acta Horticulturae. Vol. 1006. 2013. p. 193-202. (Acta Horticulturae).
Kusumawaty, Y. ; Batt, P. J. ; Chamhuri, Norshamliza ; Storer, C. E. / Fresh fruit and vegetable purchasing patterns among traditional and modern retail stores in Riau, Indonesia. Acta Horticulturae. Vol. 1006 2013. pp. 193-202 (Acta Horticulturae).
@inbook{67bc7018749c4b908d9b9285cb625131,
title = "Fresh fruit and vegetable purchasing patterns among traditional and modern retail stores in Riau, Indonesia",
abstract = "This research explores consumers' purchase patterns for fresh fruit and vegetables among traditional wet markets and modern retailers. Focus group interviews were conducted in Riau Province, Sumatra, Indonesia, to identify the preferred retail outlet, time and frequency of purchase, and the factors that attract consumers to purchase fresh produce from wet markets and modern retailers. Consumers preferred the wet markets due to their superior functional advantages (freshness, variety, price, unpacked produce) and social advantages (personal relationships and the desire to support small-scale traders), while modern retailers offer greater convenience and a better shopping environment (one-stop shopping, practical packaging, convenience and environment).",
keywords = "Focus group, Fresh produce, Hypermarkets, Supermarkets, Wet markets",
author = "Y. Kusumawaty and Batt, {P. J.} and Norshamliza Chamhuri and Storer, {C. E.}",
year = "2013",
month = "9",
day = "20",
language = "English",
isbn = "9789066056565",
volume = "1006",
series = "Acta Horticulturae",
pages = "193--202",
booktitle = "Acta Horticulturae",

}

TY - CHAP

T1 - Fresh fruit and vegetable purchasing patterns among traditional and modern retail stores in Riau, Indonesia

AU - Kusumawaty, Y.

AU - Batt, P. J.

AU - Chamhuri, Norshamliza

AU - Storer, C. E.

PY - 2013/9/20

Y1 - 2013/9/20

N2 - This research explores consumers' purchase patterns for fresh fruit and vegetables among traditional wet markets and modern retailers. Focus group interviews were conducted in Riau Province, Sumatra, Indonesia, to identify the preferred retail outlet, time and frequency of purchase, and the factors that attract consumers to purchase fresh produce from wet markets and modern retailers. Consumers preferred the wet markets due to their superior functional advantages (freshness, variety, price, unpacked produce) and social advantages (personal relationships and the desire to support small-scale traders), while modern retailers offer greater convenience and a better shopping environment (one-stop shopping, practical packaging, convenience and environment).

AB - This research explores consumers' purchase patterns for fresh fruit and vegetables among traditional wet markets and modern retailers. Focus group interviews were conducted in Riau Province, Sumatra, Indonesia, to identify the preferred retail outlet, time and frequency of purchase, and the factors that attract consumers to purchase fresh produce from wet markets and modern retailers. Consumers preferred the wet markets due to their superior functional advantages (freshness, variety, price, unpacked produce) and social advantages (personal relationships and the desire to support small-scale traders), while modern retailers offer greater convenience and a better shopping environment (one-stop shopping, practical packaging, convenience and environment).

KW - Focus group

KW - Fresh produce

KW - Hypermarkets

KW - Supermarkets

KW - Wet markets

UR - http://www.scopus.com/inward/record.url?scp=84887183793&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=84887183793&partnerID=8YFLogxK

M3 - Chapter

SN - 9789066056565

VL - 1006

T3 - Acta Horticulturae

SP - 193

EP - 202

BT - Acta Horticulturae

ER -