Followership

Boosting power and position in popular TV fiction

Research output: Contribution to journalArticle

3 Citations (Scopus)

Abstract

Research by Andaya (1999) has shown that the “expansion of authority” in Southeast Asia is jostled through culture. In Malay archipelago, such authority and legitimacy are manifested in the regulation of “dress, language, and custom,” reinforcing powerful gains emanating from wide cultural control. Following this premise, we seek to provide insights that work in tandem with how culture evolves to signify one’s power and position through conversational exchanges palpable in popular TV fiction. Specifically, in this paper, we argue that reasons related to culture including religion and communal beliefs are employed by the “dominant knower” to prevail in TV fiction’s narrative exchanges. Based on Conversation Analysis (CA) of Julia and On Dhia, we show that “dominant knowers” triumph using Malay adat (customs), as a reasoning firstly to justify the behavior of everyday discourse (friendships, relationships, and parenthood) and secondly to explicate one’s choices in instituting the roles of women and men in the Malay world. Through such analysis, it is also found that any arguments through logic are denied and eliminated. Given these findings, this study demonstrates whether followers do or do not possess agency and whether followership does or does not dwell on loyalty to friendship and kinship over the course of navigating their private and public lives. By focusing on the narrative exchanges, we also contend that although TV fiction evokes issues that are decidedly modern and liberal in response to forces of globalization, Malay adat is still powerful for boosting power and authority in everyday Malay discourse.

Original languageEnglish
Pages (from-to)207-224
Number of pages18
JournalGEMA Online Journal of Language Studies
Volume15
Issue number1
Publication statusPublished - 2015

Fingerprint

friendship
narrative
conversation analysis
discourse
parenthood
follower
Southeast Asia
kinship
loyalty
legitimacy
Religion
globalization
regulation
language
Authority
Fiction
Discourse
Friendship
South-East Asia
Conversation Analysis

Keywords

  • Conversation analysis
  • Malay adat
  • Narrative exchange
  • Power
  • TV fiction

ASJC Scopus subject areas

  • Literature and Literary Theory
  • Language and Linguistics
  • Linguistics and Language

Cite this

Followership : Boosting power and position in popular TV fiction. / Idrus, Mohd Muzhafar; Hashim, Ruzy Suliza; Mohd Mydin, Raihanah.

In: GEMA Online Journal of Language Studies, Vol. 15, No. 1, 2015, p. 207-224.

Research output: Contribution to journalArticle

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