Factors influencing consumer's decision to purchase fresh potatoes in Malaysia

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

Freshness, size and price were the most frequently cited variables in respondents' decision to purchase fresh potatoes. Principal component analysis identified five constructs which were found to influence respondents' decision to purchase: value, physical appearance, usage, prior experience and promotion.

Original languageEnglish
Title of host publicationXXIX International Horticultural Congress on Horticulture: Sustaining Lives, Livelihoods and Landscapes (IHC2014): XVII International Symposium on Horticultural Economics and Management and V International Symposium on Improving the Performance of Supply Chains in the Transitional Economies
PublisherInternational Society for Horticultural Science
Pages101-108
Number of pages8
Volume1103
ISBN (Print)9789462610910
DOIs
Publication statusPublished - 1 Oct 2015

Publication series

NameActa Horticulturae
Volume1103
ISSN (Print)05677572

Fingerprint

freshness
Malaysia
principal component analysis
potatoes

Keywords

  • Consumers
  • Fresh Produce
  • Malaysia
  • Potatoes
  • Vegetable marketing

ASJC Scopus subject areas

  • Horticulture

Cite this

Chamhuri, N., & Batt, P. J. (2015). Factors influencing consumer's decision to purchase fresh potatoes in Malaysia. In XXIX International Horticultural Congress on Horticulture: Sustaining Lives, Livelihoods and Landscapes (IHC2014): XVII International Symposium on Horticultural Economics and Management and V International Symposium on Improving the Performance of Supply Chains in the Transitional Economies (Vol. 1103, pp. 101-108). (Acta Horticulturae; Vol. 1103). International Society for Horticultural Science. https://doi.org/10.17660/ActaHortic.2015.1103.15

Factors influencing consumer's decision to purchase fresh potatoes in Malaysia. / Chamhuri, Norshamliza; Batt, P. J.

XXIX International Horticultural Congress on Horticulture: Sustaining Lives, Livelihoods and Landscapes (IHC2014): XVII International Symposium on Horticultural Economics and Management and V International Symposium on Improving the Performance of Supply Chains in the Transitional Economies. Vol. 1103 International Society for Horticultural Science, 2015. p. 101-108 (Acta Horticulturae; Vol. 1103).

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Chamhuri, N & Batt, PJ 2015, Factors influencing consumer's decision to purchase fresh potatoes in Malaysia. in XXIX International Horticultural Congress on Horticulture: Sustaining Lives, Livelihoods and Landscapes (IHC2014): XVII International Symposium on Horticultural Economics and Management and V International Symposium on Improving the Performance of Supply Chains in the Transitional Economies. vol. 1103, Acta Horticulturae, vol. 1103, International Society for Horticultural Science, pp. 101-108. https://doi.org/10.17660/ActaHortic.2015.1103.15
Chamhuri N, Batt PJ. Factors influencing consumer's decision to purchase fresh potatoes in Malaysia. In XXIX International Horticultural Congress on Horticulture: Sustaining Lives, Livelihoods and Landscapes (IHC2014): XVII International Symposium on Horticultural Economics and Management and V International Symposium on Improving the Performance of Supply Chains in the Transitional Economies. Vol. 1103. International Society for Horticultural Science. 2015. p. 101-108. (Acta Horticulturae). https://doi.org/10.17660/ActaHortic.2015.1103.15
Chamhuri, Norshamliza ; Batt, P. J. / Factors influencing consumer's decision to purchase fresh potatoes in Malaysia. XXIX International Horticultural Congress on Horticulture: Sustaining Lives, Livelihoods and Landscapes (IHC2014): XVII International Symposium on Horticultural Economics and Management and V International Symposium on Improving the Performance of Supply Chains in the Transitional Economies. Vol. 1103 International Society for Horticultural Science, 2015. pp. 101-108 (Acta Horticulturae).
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